As I wrap up my internship as a Management Assistant at H&M, I have been reflecting on how much my understanding of store operations has grown over the past months. What began with curiosity and excitement deepened into a more strategic awareness of how all the moving parts - from budget planning to textile flow - come together to create a seamless customer experience. During my last weeks, I had the chance to put much of what I had learned from shadowing the Store Manager into practice. Budget management and scheduling continued to be a central focus in what I did, and I have seen how careful planning can make a difference. I believe that the most valuable and interesting part of this internship has been seeing familiar routines from my years at H&M as a Sales Advisor through a whole new lens. The tasks I once carried out on the floor now reveal their place in the bigger picture of leadership, planning and strategic decision making. Whether it is stock management, textile flow, or team coordination, I have realized how interconnected each process is as well as how much it relies on collaboration across all levels. When looking back, I am proud of the growth I have experienced. This internship has taught me to think differently, to connect day-to-day operations with long-term goals and to see how leadership plays a crucial role in keeping everything aligned. I feel grateful for the opportunity to learn, grow and be part of the H&M team in a new capacity. This experience has not only deepened my professional knowledge but also reinforced my passion for retail management and customer experience.
This blog belongs to the Master students in Textile Management at the Swedish School of Textiles, University of Borås. Primarily, the second year students, as part of their program, embark on a field study - as interns at companies in different parts of the world, as research assistants to research projects performed at University of Borås or as individual field study projects, to fulfill their quest for new knowledge.These entries represent their experiences and reflections.
Monday, 18 August 2025
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