2/3 Marketing & PR Intern

Hi,

This is my second blog post from my internship at Envii. The internship has been going well, and I have been getting more responsibility and growing more confident in my work tasks.

As mentioned in my earlier post, these past and coming weeks have involved a lot of preparation for a new collection launching at the end of July. I got the opportunity to participate in a campaign shoot with the team, assisting with everything from steaming and preparing looks for the models to SoMe content creation. The day was intense, starting at 6:30 in the morning and going all the way to 8 pm in the evening. Even though the day was long and full-on, it was a fascinating experience to see the work and coordination that goes into bringing a campaign shoot to life. Looking forward seeing the final results!

All in all, I have continued with the same responsibilities while also taking on additional tasks. It’s been nice to notice that I have already learned a lot and begun working more independently. Also, no two days are alike, which keeps every day super interesting. It has been really rewarding to see the team trust me with more, and I have felt a lot more included in the team structure. At the same time, I am working on my final report, and it has been a great experience diving deeper into my topic.

Looking forward to my final weeks of the internship!

Blog #2: Loggit

In the weeks since my last post, I have shifted my focus to researching active players in Europe and beyond in the textile recycling industry - everything from collectors and sorters to companies developing new tech to facilitate the process. The goal is to create a general map of the European textile recycling sector and identify potential partners for future projects.

It has been very interesting to see the range and breadth of players in the field, from small startups using AI to sort textiles faster and more accurately to established players that have been mechanically recycling textiles for decades. At the same time, the fact that textile recycling remains such a difficult task despite the number of players already involved and the history of the industry can feel at times discouraging. It shows just how much more work there is left to do in this field.

BLOG 2/3 INTERNSHIP - TOTEME

Welcome to the second blogpost of my internship at Toteme!

About six weeks have passed since I started my internship as a Raw Material Developer Intern. I’m getting more and more comfortable in my role at the company and learning something new every day. At times, it can definitely be a bit stressful working with fabrics for different collections simultaneously, and it can get confusing trying to keep track of everything. But after six weeks, I’m starting to get more used to the pace and the working environment. A part of my role is assisting in keeping daily contact with suppliers and asking for updates regarding stock, pricing, MOQ, lead times, sustainability certificates, and so on. I also spend quite a lot of time working in Excel, filling in files with all the relevant information connected to each fabric.

One thing I’ve also been doing lately is archiving. This means cutting fabric tirellas and bulk fabrics into smaller cuttings (like A4 size) that have been used in previous collections and organising them into archive boxes. It’s been really cool to see and feel all the fabrics used in earlier collections. It has helped me better understand fabrics in general, but also suppliers and which suppliers are typically used depending on the fabric composition and material. One thing that I’ve realised is that it can be quite challenging to find the right fabrics when balancing quality, cost, time, and sustainability all at once. Finding the right balance between these factors is definitely not always easy.

I’ve also been writing daily diary notes both during work and on the bus ride home. I feel like this has given me time to reflect on the tasks I’ve been doing each day, and I think it will be really useful later when writing my final report.

Overall, it’s been a fun and very rewarding experience to see how the fashion industry and raw material sourcing work from the inside.

That’s it for my second blog post. Thanks for reading! 🙂

Peace out,
Noah

Global Marketing Intern 2/3

A few weeks have passed since my last post, and I feel like I've really settled into the role now. I've taken on more responsibility since my first month, and the work has become both more independent and more varied which I'm genuinely enjoying. 

I'm still very much involved in the ongoing work I mentioned in my first post like putting together monthly marketing reports, coordinating with PR agencies and influencer content, and being part of the planning around upcoming activations and events. Alongside this, one of the bigger things I'm working on right now is a project where I'm putting together a framework for how the company can work organically with Pinterest. The goal is to map out how the platform can be used to increase brand awareness and visibility, and what kind of content strategy would make the most sense given the brand's identity. This requires me to think more strategically and take ownership of the process from start to finish, which is very fun cause I think that's the way you learn and gain real experience.

What I keep noticing is how almost every meeting or task connects back to the same question: which initiatives are most important for fashion brands when it comes to strengthening brand awareness? This is something I find genuinely interesting to explore and from a global marketing perspective, it also raises a broader question about how brands maintain a consistent global identity while still adapting to local markets. How do you balance? It's something I'm hoping to dig into further, and as a step in that direction, I have a meeting scheduled with one of the company's marketing directors next week to discuss exactly this.

Intern Nobo Design 2/3

At the company where I am doing my internship, they organize many events of different sizes that I have been able to take part in. The smaller events are aimed at groups of friends who are invited to our showroom, where they are offered sparkling wine and snacks, get a presentation of the new arrivals and how to style them, and then the customers can walk around and try on as many clothes as they want.

Most of the customers who come to these smaller events have attended events at Nobo before and are familiar with both the concept and the employees. This creates a more personal atmosphere where we connect with the customers through a lot of conversation. Some customers even shook hands when they arrived because they did not recognize me from before.

At the larger events, there is not the same personal connection with the customers because there is not enough time for it. Instead, more free services and products are offered. Sparkling wine and snacks are still available, but on a much larger scale. There were also hairstylists on site who styled customers’ hair, and everyone who made a purchase received a goodie bag.

One thing that has been fun to see is how much the customers encourage each other to shop by giving compliments and motivating each other to try on clothes, which makes our job easier :)

Blog 1/3 : Building bridges through ENGAGE

Hello,

I am currently doing my field study within the ENGAGE project, where I am working and thinking like a project leader who is responsible to build the foundation for the project that build a bridge between different stakeholders.

At first, I thought of ENGAGE mainly as a project that should focus on improving contact between students and companies. But the more I work and think strategically about it, the more I understand that ENGAGE can create meaningful connections between students, teachers, alumni, and external partners in a way that supports long-term career development.

So far, my work has mainly been exploratory. I have been involved in reviewing literature that supports such initiatives, discussing the direction of the initiative with my teammate and Digital Business Lab, and helping develop preliminary interview questions for students, program leaders, teachers, alumni, and companies who are divided into primary and secondary stakeholders. This has shown me the importance of first understanding people’s actual needs before trying to design or strategize solutions.

One insight that I have reflected on a lot so far is that professional development is not only about what happens in the classroom. Along with the study material access to networks, real industry contact, and the opportunity to understand professional expectations can also shape a student’s future in a constructive way. Even something as simple as a conversation with the right person can create confidence, direction, and opportunity.

One, out of many things, that I find especially valuable in this project is that it encourages me to see from the perspective as a student and as a researcher. It is making me reflect not only on what kind of support students need, but also on how a university can build stronger and more deeper relationships with the world outside of the designated curriculum. 

For me, working in this project is giving me a better insight of how to go through networking much more effectively that focuses on creating solutions. As the pilot questions being ready me and my teammate is slowly moving towards interviews, which I will talk more about on my next blog post. For now, this is the first of the three blog post that gives an overview of the field study I am doing.

Internship at Revolution Race Blog 2/3

It has been a couple of weeks since my last blog entry, and quite a lot has happened since then. My time at Revolution Race continues to be a really rewarding experience, and with each week that passes, I find myself gaining a deeper understanding of how a modern outdoor apparel brand operates behind the scenes.

One of the highlights recently has been the chance to step outside my own department and spend some time with the social media team. This gave me a fascinating look into the more creative side of the business, specifically, how visual content is produced and edited for use in marketing campaigns. I got to learn and practice various photo editing techniques across industry-standard platforms, including Adobe and Lightroom, developing a better understanding of how imagery is carefully refined to align with a brand's identity and seasonal direction. The photos I worked with are destined for Revolution Race's upcoming summer campaigns, which gave the whole experience a real sense of purpose. It was refreshing to engage with a different team and pick up new skills outside of my usual day-to-day.

Back in my own department, Marketplace, things have picked up considerably as summer approaches. My main focus has been contributing to the build of the summer website, which includes updating campaigns, aligning product listings, and shaping the overall feel of the site to reflect the season. Alongside this, I have also been involved in planning push notifications sent out to customers around summer sales, which has been a good exercise in thinking about different communication strategies such as considering timing, tone, and what will actually resonate with the audience.

What I continue to enjoy most is how much I am learning about the relationship between markets, products, and customers. Every task feeds into a bigger picture of how a brand positions itself, and there is real satisfaction in seeing how individual contributions connect to the wider strategy.

Looking ahead, I will be finishing up the summer website in the coming weeks, and I am also really looking forward to visiting the production team to see firsthand how Revolution Race's products are made, from initial concept all the way through to the finished garment. I think it will give me a much more complete picture of the brand and how it operates. 

Consulting Field Study 2/3

My progression with the field study is going well and moving in the right direction, even though I wish I were a quicker writer and did not get stuck in my own reflections. I often end up searching for more information and falling into rabbit holes that may not be particularly relevant to the final results. However, I feel that I am learning and am driven by my own curiosity and desire to understand. 

During the past few weeks, I have made valuable contacts that have led to even more, resulting in access to useful information, seminars, discussions, and meetings. One of the seminars was held by the magazine Environment & Development (“Miljö & Utveckling”), which invited speakers from RISE and the fashion brand Lindex. The theme of the seminar was “How can companies prepare for the DPP?”, which provided valuable insights into how companies such as Lindex have been working with the Digital Product Passport on a pilot level, including their challenges, opportunities, and recommendations.

Furthermore, I had a productive meeting with Evidi, a leading Scandinavian company that offers technical and digital solutions based on Microsoft platforms to improve data flow and IT infrastructure within companies across different industries. They have developed their own Product Lifecycle Management (PLM) system, called PISA, with a focus on the textile and apparel industry. During the meeting, I received an introduction to the system and gained a clearer understanding of several of my questions.

Last week, we had our mid-term presentation at the Digital Business Lab with our mentor Marianne and my fellow peers. I greatly appreciated the session, along with our regular Monday meetings, because they provide an important opportunity to step outside of one’s own thoughts and research and gain insight into the work and progress of others. It is valuable to hear different perspectives, thoughts, and ideas and to support each other throughout the process. I was particularly intrigued by participating in two eye-tracking tests and interviews.

The Hidden Life of Textile Waste in Bangladesh’s Garment Industry

When we consider the garment industry, we often think about finished clothes: shirts, trousers, dresses, and jackets that travel from factories to shops around the world. However, my IFS has made me look at a different part of the fashion system, the materials that are left behind before clothes even reach consumers.

My study focuses on informal waste management in Bangladesh's garment industry. More specifically, I am conducting a systematic literature review on how post-industrial textile waste is managed, what role informal actors play, and what the outcome means for sustainability and global textile value chains. 

Post-industrial or pre-consumer textile waste includes fabric scraps, cutting waste, rejected materials, leftover textiles, and other residues created during garment production. These materials seem useless at the first glance, but the literature shows that they often continue to have value. They can be collected, sorted, sold, reused, recycled, or downcycled. This means that textile waste does not simply disappear after production. Instead, it enters another system, one that is often informal, less visible, and not fully reorganized in official sustainability discussions. 

One important part of my study is understanding the role of informal actors. These may include waste collectors, local traders, sorters, small recyclers, and other workers who handle textile waste outside formal company systems. Their work may not always be documented or protected. But it contributes to keeping materials in use. In this sense, we can already see informal waste management as a form of circularity. 

So far, I have gained one of the most interesting insights from my reading. The circular economy is often discussed as something modern, technical, and policy-driven. It is connected to recycling technology, traceability systems, brand responsibility and sustainability, and sustainability goals. However, in Bangladesh, informal actors have already been practicing certain forms of circularity by recovering and redistributing textile waste. Their work shows that circular practices do not only arise from formal innovation. They can also come from everyday survival, local knowledge, and informal economic networks.

At the same time, informal waste management systems face many challenges. Workers and small traders may have limited bargaining power, limited income, unsafe working conditions, and little formal recognition. Waste flows may also be difficult to trace, which creates challenges for global brands and sustainability standards. As textile recycling becomes more valuable, there is also a risk that formal recycling companies and global supply chain actors may take greater control over waste streams while informal ones are pushed aside. 

This creates an important question for my study: when textile waste becomes valuable, who gets to benefit from it?

In global textile value chains, companies create value not only by producing and selling garments. You can also create value from waste. Fabric scraps and leftovers can support recycling businesses, help factories reduce waste, allow brands to make sustainability claims, and provide income for informal workers. However, benefits have not always been shared equally. This is why governance is important. Governance refers to the rules, standards, policies, and power relations that decide how textile waste is managed and who is included in the process.

My research questions focus on three areas. First, I want to understand what roles the informal sector plays in managing post-industrial textile waste in Bangladesh. Second, I want to identify the main challenges faced by informal waste management systems. Third, I want to examine what these practices mean for sustainability and governance in the global textile value chains.

Since my field study is a systematic literature review, my area of focus is the existing research. I am studying academic articles from databases like Web of Science and Scopus. Through this process, I am learning how different researchers are describing textile waste, informal recycling, circular economy, and global value chains. Some studies focus directly on Bangladesh, while others provide comparisons from other countries or broader theoretical perspectives.

Overall, this topic has changed how I understand waste. Waste is not only an environmental problem. It is also connected to work, income, inequality, responsibility, and global trade. The fabric pieces left behind in garment factories may seem small, but they reveal bigger questions about sustainability and justice in the fashion industry.

For me, the most important lesson so far is that a sustainable textile system should not only focus on recycling materials. It should also recognize the people and networks that already manage those materials. If informal actors are ignored, circular economy strategies may become incomplete. A fairer approach would include them in future discussions about textile waste, recycling, and global value chain governance.

 

2/3 Creative Content Intern

Hi, count this as my second check in regarding my internship as Creative Content Intern. 

After completing just over a month of internship, I have not only become more settled and confident in my daily tasks and responsibilities but have also started to see clear patterns in regards to my report topic of the integration of AI into creative workflows. 

As I close every week with writing reflective diary entries on the main tasks, the specific usage of AI and the effects on factors such as speed, quality and creativity, I have been able to observe how AI usage is not a fixed task but more of an evolving process which I am learning through. This includes observing how differently I have been using it. From the idea generation to optimization or the analysis of KPIs to reflecting on my personal views and emotions that come with "outsourcing" certain tasks to AI. 

While this past month has definitly made me more curious for all the different usages and endless of AI in creative marketing I am also keeping critical distance at the same time. I also keep questioning what it changes in the creative process. Where does authorship sit? What happens to authenticity when AI is involved? For the second part of the internship I am eager to try and figure out those questions above as I know they are not just something that is interesting for me striving for a career in creative positions but for the industry itself.  

So far, I have been enjoying this internship, the contributions I have been able to make to the company, and the curiousness to new processes supported by my managers. 

Thank you for reading,

Nora