1/3 Marketing & PR Intern

Hi,

I’ve now been working at Envii for the past five weeks as a Marketing & PR Intern. During this time, I’ve had the opportunity to support the E-commerce and Marketing team across a wide range of tasks.

My days have included everything from social media planning and content production to assisting with CRM and newsletters, PR collaborations and gifting, as well as providing general team support. One of my bigger ongoing projects has been an in-store and e-commerce activation, where I’ve been involved in both planning and execution, ensuring a cohesive experience across channels – something I could share more about in future posts.

Looking ahead, the coming month will involve more campaign-related work as the team prepares for a new launch at the end of July, including coordinating campaign, e-commerce, and social content shoots.

For the final report, I will focus on exploring different websites and understanding how Envii could make theirs more inspiring and engaging. I am also looking forward to connecting this with current research and highlighting the importance of sustainability communication across digital channels.

What I’ve especially enjoyed about this internship is the small team structure, which has allowed me to gain hands-on experience across PR, digital marketing, and brand communication. I’ve been able to work on a variety of tasks while also shaping my focus based on my interests, making the experience even more meaningful.

It’s also been exciting to see how Envii is in the process of reintroducing its brand, which has been reflected across all departments. The team has created a space for creativity and idea development, and I truly appreciate how they encourage everyone to share their ideas freely.

Speaking of the team, they have welcomed me warmly, and I’ve genuinely been enjoying my internship so far. Not only are they very good at what they do, but they also create such a positive and supportive work environment to be in. It’s been nice getting to know everyone through both work and our team breakfasts and lunches along the way. :)

Looking forward to the weeks ahead!

 

Blog #1: Solving the Fashion Fit Crisis with Open Source Tech

For my field study, I am trying to  develop a digital virtual fitting room to address the "trillion-dollar problem" of online returns, which can soar to 40% because of poor garment fit. While I initially considered using a proprietary Engine bu then  I have pivoted to a more specialized, open-source pipeline that prioritizes anatomy accuracy and real  time physics with less programming and extensive customization.

One of the key findings of my research is that many professional fitting tools tend to produce avatars that are “too smooth” or perfectly symmetrical. Such models do not take into account the realities of age, including the distribution of body fat, contours of muscle, sagging and asymmetry. To fill this gap, I am using MakeHuman for parametric modeling and MeshLab to clean and process 3D point clouds to create a more realistic human form.

I rigged the characters with mixamo, and simulated the cloth using an Enhanced PBD framework. The cloth simulation is believable, and optimized to be used in normal devices. This student-friendly approach aims for hyper-personalized sizing with an error rate of less than 1%, dramatically improving consumer experience and cutting down on industry waste.

 Blog 1/3 - RAI for SCArCITY project.

A month into my research Assistant internship which is part of the FORMAS-funded project SCArCITY: Scaling Circular Business Models in Cascaded Systems, which focuses on understanding how Circular business models (CBM's) operate and scale across different cascading loops in the textile and clothing (T&C)  industry. The purpose of the study that I am doing isto explore how textile materials/products can move through different stages while retaining value overtime and how this performance can be evaluated

The first four weeks have been mainly focused on building a foundational understanding of the topic with the core work of Sirkin and ten Houten (1994), redefining the purpose and methodology with guidance from my supervisor. The framework and four principles from Sirkin and ten Houten (1994), appropriate fit, augmentation, consecutive relinking and balancing resource metabolism have been important in helping me understand cascading and material flow better. The next step was to understand cascading in T&C industry in relation with circular economy CE.

Finding literature was a real challenge to begin with due to the papers being relatively fresh and most keywords gave back less than 20 papers of which only few were appropriate fit for the study. Thankfully my fellow research assistant intern was helpful and gave me some creative ways to look for literature. Another challenge is narrowing down, finding how much is enough and to understand the use of grey literature. The use of grey literature (wood industry) for the study is needed as mentioned by my supervisor to understand the cascading systems can be analysed in practice, tracking product flows across multiple uses.

The methodology for my study is critical literature review, where different strands of literature (CBM, Cascading, CE indicators and lifecycle assessment) are analysed through the lens of the four core principles of cascading. At this stage, the work is still in progress and the next step is to continue this analysis and begin structuring the key dimensions that will support the development of KPI's.

Overall the first month has been focused on the key concepts, theoretical grounding and establishing analytical direction. It has been a lot of reading once the challenge of finding literature was conquered. The next week will be more reading and I am following my supervisors guidance in this regard as he suggested to start writing only after reading and structuring the literature in detail. 

Sangavi Vetrivel 

Blog post 1 on comparing CAD/CAM software for textile design

 A month has gone by and during that month it has been a lot of reading articles. Much more than I originally thought. My planning report is basically out the window at this stage.

But this reading has been very interesting, I've looked into other research doing silimar studies but in other fields or software and by doing so I have learnt some new methodology that can be used for decision making and comparisons. 

Brzozowski and Birfer (2017) lists in their article the different and most popular Multiple Criteria Decision Making (MCDM) that are used for comparing ERP systems, which feels like it could be applyed on other software comparisons as well. They do mention the Analytic Hierarchy Process (AHP) as the top one with Fuzzy AHP as the second, which is what my literature study has also shown to be the case. Even though I have run into Fuzzy AHP more than plain AHP. Good thing I like math... Also, please do not make me say those names out loud in the presentations because there's no way I'll be able to pronounce them correctly and I am sorry in advanve for butchering them.

AHP then, is a structured method for making complex decisions by breaking them down into smaller, more manageble parts. It works in four stages;

1. Structuring the problem as a hierarchy for comparison, including the goal for the decision, the criteria and the subcriteria and the options that are to be compared.

2. Compare each criteria pairwise by asking if criterion A is more important than criterion B and if so then by how much on a scale of 1 to 9 where 1 is equally important and 9 is extremly more important.

3. Calculate the comparisons into numerical weigths

4. Eacxh alternative is scored against the criteria which shows the best option.

Fuzzy AHP includes for the indecision that may accompany the comparison, that is that if you choose 3, you might mean 2, 3 or 4 and include these as a fuzzy numerical set to be counted with instead. 

Basically it's a lot of math. And possibly a questionnaire in order to get more reliable weights for each criteria. 

Well, that's it for now. Back to reading, writing and figuring out criteria!

Blog #1 - Internship at the Swedish EPA

 

Over the past weeks, I have started my internship at the Swedish Environmental Protection Agency, working within the Department for a Resource Efficient Society. This experience has given me an interesting introduction to how sustainability work is carried out on a national level, as well as within a broader European and international context.

The Swedish EPA works on behalf of the Swedish government, but also plays an important role within the EU and in international environmental cooperation. The agency leads and coordinates environmental efforts in Sweden and is organised into different departments. I am part of the Department for a Resource Efficient Society, which focuses on the transition to a circular economy and reducing environmental impact.

So far, I have had the opportunity to participate in various meetings, dialogues, and conferences. One thing that has stood out to me is how much collaboration is involved. Many discussions include stakeholders from different sectors, which highlights how complex and interconnected sustainability challenges are. It is not just about environmental issues in isolation, but also about balancing economic and social perspectives.

I am also beginning to understand more about how EU regulations are implemented in practice, and how they influence national policies and decision-making. This has helped me connect theoretical knowledge from my studies to real-world processes.

At this stage, I am mostly observing and learning, but it already feels valuable to see how policies and strategies are shaped. I am looking forward to becoming more involved in ongoing projects and contributing more actively in the coming weeks.

Internship at an online fashion store, 1/3

I’m doing my internship at a smaller online fashion store based in Gothenburg that resells premium brands such as Malina, Gant, Barbour, and Busnel. I have now completed my first weeks and I have already gained valuable insights into several areas of the company. Mainly these weeks have been about getting familiar with the daily operations, such as warehouse tasks involving packing orders, putting new products in their system, and marketing.One of the most interesting parts so far has been participating in buying meetings with other brands. Here, I have observed how decisions are made regarding which product to buy from up-coming collections. 

What I noticed was how strongly these decisions are guided by the target customers. Rather than simply following trends, there is a clear focus on selecting pieces that fit the brand’s identity and what they believe their customers will actually buy. They have a more mature customer which has different needs/preferences when looking for clothes than someone my age that is around 25. This made me think more of how important it is to balance intuition, experience, knowing your customer, and market awareness in buying decisions.

I have also been adding new products into the company’s system, including writing product descriptions. Writing product descriptions made me aware of how important it is to be very detailed about how a garment feel, look, and function, as it is the only source of knowledge about the product. The way a product is described may influence how it is perceived and give somewhat an idea of how it looks in real life since the customers can’t try it before they buy it.

Another area I have been working with is content creation for their social media. Here, I noticed that marketing decisions are closely connected to inventory. For example, it is important not to promote products that are low in stock since then the customer can’t buy what is marketed. But also promote products that are high in stock and that haven’t sold as much. This made me reflect on how different parts of the business such as marketing and logistics, are highly interconnected and need to be aligned.

These first weeks have given me a broader understanding of how a premium fashion retailer operates, and I am looking forward to continuing exploring how these different elements come together. I have already noticed how different functions within the company influence each other. From buying and product presentation to marketing and communication, everything plays a role in shaping the overall customer experience.

Intern Nobo Design 1/3

 I am doing my internship at Nobo Design, an online store for women’s fashion that sells more than 80 different brands like Filippa K, Anine Bing and Twist & Tango.

During the first weeks, I have tried many different tasks. The first days, I worked in the warehouse to get an understanding of the products. Over the past weekend, they had a sale on the whole website, which meant there were many extra orders to pack on Monday, and I helped with that. It gave me a good overview of the different brands quite quickly.

Since then I have added new items to the internal system, including information like supplier reference, color codes, article numbers, purchase price, and selling price. I have also written product descriptions and published them on the website. I realized that it can be a bit challenging to make a short text both informative and inspiring at the same time, but it has still been very fun.

Besides that, I have created content for both TikTok and Instagram. These are quite different, since they want to reach teenagers on TikTok, while their main target group on Instagram is around 60 years old.

Finally, I have also joined buying meetings with some of the brands. It has been very interesting to see how different the sales approaches are and how important building relationships is to get Nobo to buy more products, even though sales numbers are of course also important.

It has been fun to try many different things because every day is different. I have already gained a good understanding of many parts of the company, and I hope to learn even more in the coming weeks!

Consulting field study 1/3

 Blogpost Nr.1

I have now for three weeks worked with my consulting field study for Värnamo of Sweden together with Digital Business Lab. 

The family owned business is run by the third generation now and has been in business since the 1950’s. They are a small - to medium sized enterprise (SME) who manufactures mainly pillows, duvet and mattress protection. In their factory in Värnamo they perform the final assembly of the product, stuffing the products with synthetic fibers and the final sewing. 

They are the only company in Sweden who still have their own production in Sweden but they also have production in China, Denmark, Pakistan and Spain. 

Their products can be found at multiple brands stores or their website, otherwise they perform a B2B operation where their biggest clients are hotels, cruise ships and resorts. 

My consulting field study is focusing on how SMEs can strategically implement a digital product passport (DPP). I have conducted my research based on regulations of the European Commission, research articles, reports, videos and websites to get both a broad understanding of what kind of information is out there and how it performs more specifically for SMEs. 

Because the regulations are not yet determinant of what is mandatory to include in the DPP resulting in hesitation upon which data is more important or prioritized to gather. 

My discoveries are making me realize what a big challenge this transition is for sustainability, circular business models, DPP and to understand the EUs regulations is for SMEs. 

It is challenging for me who has the knowledge even from before and even harder now with more knowledge to understand how SMEs can leverage these regulations without proper research and understanding. 

I'm trying to step up and go from theoretical learning into practical, to get actual facts and information on how SMEs are approaching these regulations and the implementation of DPP in practice. Together with the understanding of the software and how the data is collected and put into use.

Fashion Events Intern 1/3

With a background in event management, I have always been interested in events. Over time, my interest in fashion and the creative industries has also grown, hence why I chose this Master’s programme to deepen my knowledge in these fields. For my CFS, I decided to pursue an internship that combines these areas. I am currently working as a Member Events Intern at a members’ club in Stockholm that functions as a hub for creatives across different industries, including fashion, where I am involved in planning and executing various events for members.

So far, I’ve attended meetings, assisted in coordination, and been present during events, which has given me insight into both the behind-the-scenes work and the event experience itself. My role also involves supporting different parts of the planning process, communicating with different departments, and helping ensure that events run smoothly from preparation to execution. Since the club brings together people from different creative and fashion-related fields, it also offers a valuable environment for meeting and interacting with individuals working across the industry. We also run several events each week, often with different themes where various fields come together, which makes the work very dynamic and insightful. Being involved in this day-to-day work comes with a lot of responsibility, which I find both challenging and very fun. Looking ahead, we are currently preparing for several upcoming fashion-related events later this spring, as well as activities connected to Stockholm Fashion Week. I am looking forward to being more involved in these projects and gaining further insight into how larger events are planned and executed.

Overall, these first weeks have given me a better understanding of how events function not just as experiences, but as carefully created environments where people connect and build networks. The sense of community and networking in these settings is something I find particularly interesting, which will be the main theme for my report as well.

Gina Tricot purchasing intern 1/3

 Blog 1/3 

Hi! As of writing this post I'm 3 weeks into my internship as a purchasing intern at Gina Tricot's head office in Borås. For this period, I will be rotating across three different teams (all purchasing): jersey, knitwear and heavy woven. 

This friday I finished my time with the jersey team. Most of my days has involved checking different kinds of samples (lab dips, bulk samples, shipment samples, proto samples, photo samples). Each of them needs to be approved by before anything goes forward. Here, I look at the colour, the quality, eventual pilling or bleeding, fit, etc. What I haven't really thought about before was that each single garment demands multiple decisons, emails and follow-ups before heading to production. Moreso, I have also been taught the data systems they use, how they communicate to their suppliers, and a lot of Excel... 

What struck me the most, and inspired my report topic, is how the people (mainly the ones working in purchasing) talk about sustainability. During my bachelor and this master, I think that I have gained a clear, defined concept of what sustainability truly is and possible ways to incorporate it and handle it in the textile industry. But at Gina Tricot, the definition of sustainability feels unclear and messier. One thing that has been on my mind a lot is that quality seems to be the main focus of sustainability for them (e.g. longevity of the garment). But at the same time, the purchasers wants to keep the prices as low as possible for their GM to be high, so that means changing the materials to cheaper alternatives. For me, this is contradictory.

However, I also have to keep in mind that this is a fast fashion company at the end of the day. This has also led me to think about what it means to be a fast fashion company that wants to do better, as Gina Tricot has a sustainability team, material policies, certifications and long term goals. But at the same time, they are a fashion company that releases new styles every single week. This tension is real, and this is what I tend to explore for my final report. 

I'm am looking forward for the next 3 weeks where I will be assisting the jersey team, and meeting the girls who are part of it!!

Thanks for reading !! :) 

Zoë