3/3 Creative Content Intern

Hello! This is the final Blogpost as Creative Content intern. 

The final weeks of my internship have been super interesting regarding learning new skills related to my role as well as increased reponsibility concerning analyisi and ownership of specific platforms and processes. Of course, the past weeks have also been interesting regarding my project report on how AI influences and changes creative roles especially from a junior perspective. 

Let me share a bit of what I found out with you here:

In the beginning of my internship, as a result of the constant discussions and media attention on AI and the "death of human creativity", I carried the fear in me that in the future roles that I am seeking after graduating will be replaced by AI. These past weeks, nevertheless, have shown me that that does not have to be the case. If intergrated correctly it can rather be something you can leverage to give you more time for what really matters, to develop ideas, create concepts and save time. Kind of like your own intern.

Of course there is a balance to everything and my report will also explore ethics, practical implications, limitations and especially where my findings are in accordance or stand in contrast to the existing literature.

I have really enjoyed this internship and have treasured the chances to strengthen my skills, learn new things and expand my creative portfolio. Alongside that, I am more than happy to being placed in a team that values curiosity, is open to new ways of doing things and shows their support and interest building on my strengths.

Looking forward to presenting more of what I observed and the conclusions I drew and hear some of your presentations next week.

Nora 

BLOG 3/3 INTERNSHIP - TOTEME

 Hey!!

This will be my last blogpost as my internship is coming to an end. These 10 weeks have been insightful in learning about how the fashion industry works from the inside. It has been super interesting working and assisting the fabrics team at TOTEME.

The department and team which I've been a part of works closely with different departments and areas of the company, including design, product development, production and many more. This has given me a broad understanding of how everything connects, and it has been really valuable to see how things operate in real life. I've learned a lot of practical skills, but also gained a better understanding on how the industry functions as a whole, which has been really cool.

The most fun part of the internship has been fabric research and archiving old collections, because that's where I've learnt the most about different types and compositions of fabrics. But it has also been interesting to see the decision-making processes and strategic choices regarding the process, from an idea to the final garment. There are a lot of requirements to consider, and sometimes tricky situations and difficult decisions along the way, so it's not always a smooth process. I've learned that things can happen along the way, but with good communication and coordination, problems and situations can be managed and resolved.

I’m very grateful for the opportunity to learn practical skills and to grow as a person. It has been a lot of work but also a lot of fun! Many thanks to my colleagues and esp the fabrics team!! I think that's it for my last blogpost, thanks for reading!

Ciao,

Noah

Internship at Revolution Race Blog 3/3

It is hard to believe that I am working my final week at RevolutionRace. Looking back over the past ten weeks, I am amazed at how much has happened and how much I have learned, and I want to use this final post to reflect on how things have wrapped up.

Since my last entry, I have finished my work with the Marketplace team. The big project there was building and uploading the summer sites for our third-party marketplaces, taking everything from campaign updates and product listings to the overall seasonal feel and getting it live for customers. It was really satisfying to see a project I had been working on for weeks finally go out into the world and to know that the work would be part of how customers experience the brand this summer.

I had hoped to spend some time with the production team to see how the garments are made from concept to finished product, but unfortunately, scheduling conflicts meant that visit didn't work out. Instead, I have been spending my last two weeks with the social media team, which turned out to be a brilliant way to round off my time here.

With the social media team, my focus has been on helping RevolutionRace broaden its user base into the golf world. I have spent time scouting influencers and profiles within golf and then managing the partnerships and contracts that have been made so far. It is a new side of the business for me, and I really enjoy the mix of research, relationship-building, and the more administrative side of getting agreements in place. Alongside that, I have also worked directly on the company's Instagram and TikTok, creating content, editing videos in CapCut, and putting together drafts for Instagram posts. Getting hands-on with content creation has given me a much better appreciation for how much thought and effort goes into even a single post.

What stays with me most, looking back across the whole internship, is how every team and every small task connects to the bigger picture of how a brand presents itself and reaches its customers. From updating a product page to negotiating a partnership, it all feeds into the same goal.

I am so grateful for these ten weeks. I have learned an enormous amount, worked across so many different parts of the company, and gotten to know a lot of genuinely wonderful people along the way. It has been an enriching, challenging, and genuinely fun experience, and one I will carry with me for a long time. 

Thank you!

Stina Sjöstrand.

Intern Nobo Design 3/3

My last week of internship has now started, and I have learned many different things during these weeks. One advantage of being at a small company is that I have had the opportunity to get a complete picture of how an e-commerce business works, because I have been able to try many different tasks like purchasing meetings, events, and content creation.

Speaking of content, last Friday I had the opportunity to join a photo shoot and video recording with one of the brands we sell. We were at their headquarters by a beach in Helsingør to give the brand extra attention on Nobo’s channels. In the days before, there was a lot of planning, both about what type of content to create and which products to feature with the goal to focus on items that were still in stock while also being suitable for the current season. One thing I have learned about content creation is how much preparation is needed. It is not really the photo shoot or filming that takes the most time, but coming up with a good idea that fits the specific product.

Another lesson I am taking with me from my time at Nobo Design is how important it is to have a good relationship with the sales representatives from the companies that Nobo buys from. This is beneficial for both Nobo and the suppliers. It makes things easier when Nobo needs to exchange a product that has not sold well or handle customer complaints. It is also an advantage for the sales representatives, because a strong relationship and trust can encourage Nobo to buy more products from their brand. During purchasing meetings it is therefore common for sales representatives to both share and ask about personal topics in order to build relationships and loyalty.

Finally, I would like to say that these weeks have given me more confidence about working in this industry, which I will take with me to future workplaces. Toward the end of my internship, I have started taking more initiative on my own and I have noticed that my mentor trust me more and allow me to work more independently. This has been enjoyable and makes me feel positive about the future when I eventually have a full-time job in the industry!

Internship at an online fashion store 3/3

 I am now starting my final week at my internship. The past few months have gone by incredibly fast, and it feels like the internship just started. At the same time, a lot has happened during this period, and I have had the opportunity to gain valuable insights.

Throughout my internship I have got the opportunity to participate in many parts of the business and got a better understanding of how e-commerce within fashion actually works. I have participated in buying meetings, photoshoots, livestream shopping sessions, and created content for their social media. It has given me insights into how different functions work together within an e-commerce company.

One of the most interesting things I have learned is how closely connected marketing, sales and inventory management actually are. Before starting my internship, I primarily viewed marketing as a way to create inspiration and build brand awareness in order to increase sales. During my time at the company, I have seen how marketing is also used strategically to influence sales, highlight specific products and brands, and manage the inventory when products do not sell as well or have a high inventory level.

The internship has also allowed me to apply my knowledge from my education in a real business setting. At the same time, it has given me a broader understanding of the daily decision making processes within the fashion industry and the balance between creativity, customer experience and business goals.

Consulting Field Study 3/3

 As I write this final blog post, I am happy to say that I am almost finished with my report. There are still a few references to double-check and, of course, several rounds of proofreading to fully process and reflect on everything I have accomplished. Looking back, I feel both content and proud of the work I have achieved and of my own development throughout the project. I believe my findings, analysis and conclusions answer the research question in a clear and well structured way.

One thing I have learned about my writing process is the importance of moving forward. As I mentioned in my second blog post, I felt stuck in the introduction chapter for quite some time, and my progress was moving slowly. Once I moved on to the discussion chapter, where I could begin analyzing and interpreting the findings, the writing became much easier and more enjoyable. The conclusion chapter was especially rewarding, as it became very clear what I wanted to communicate and what the study had ultimately contributed.

During this final week, my focus will mainly be on creating the poster and preparing for the final presentations. Yes, presentations in plural. I will present my work for Digital Business Lab, for Jenny, and finally travel to Värnamo to present the results to Värnamo of Sweden, the company involved in the field study.

I am also looking forward to spending less time in front of my computer. Despite exercising regularly, both my body and mind are asking for a break after many weeks of long hours, poor posture and constant thoughts about DPP. A big stretch and some distance from the topic feel well deserved.

Overall, I have truly enjoyed this journey. I have learned a great deal about both the subject itself and about how I work as a researcher. The project has strengthened my analytical and critical thinking, and it has shown me how much I enjoy exploring complex topics through research. Perhaps most importantly at the end, I have learned to be less critical of myself and my progress. Throughout the entire project, my curiosity has been my strongest driving force, and I hope to continue building on that in future research and professional opportunities.

Can small adjustments improve sustainability communication through corporate websites? 3/3

After two months, the consulting field study project has finally reached its final stage. I am grateful for the opportunity to collaborate with Värnamo of Sweden and the Business Lab to explore how sustainability communication can be improved through corporate website design.

To investigate whether small design adjustments could improve users’ speed of noticing and interacting with sustainability information, increase their exploration range, and enhance their perception of sustainability communication, I redesigned the website based on field observations, literature review, and VSME framework. One of the key design principles was placing the main navigation menu in a higher position rather than at the bottom of the page. Another important strategy was the repetition of sustainability-related content across different touchpoints. Finally, I conducted an experiment involving 22 participants using eye-tracking devices and questionnaires, and I analyzed how users perceived and interacted with the two website versions.

The findings showed that the version with higher navigation placement and repeated sustainability content performed better in several aspects, including notice speed, intuitive guidance, and viewing range. However, one construct related to user perception did not show a significant difference. This suggests that although improvements could be observed in user behavior, users’ subjective perceptions may still remain similar, highlighting the challenge of measuring and influencing user feelings and attitudes.

Overall, this experience not only deepened my understanding of website design and user behavior, but also provided valuable insights into sustainability communication. Although the journey was sometimes bittersweet, it inspired me to continue exploring sustainability strategies more deeply in the future!

Blog #3 Internship at the Swedish EPA

As my internship at the Swedish EPA continues, I’ve started to gain a clearer understanding of how sustainability work operates beyond theory and into practice. One thing that has stood out to me over the past weeks is how much environmental policy depends on collaboration, communication, and longterm planning.

Recently, I have been involved in work connected to upcoming EU regulations and internal coordination processes within the agency. It has been interesting to observe how different departments contribute with their own expertise to interpret legislation and discuss how new policies can be implemented in a practical way. Seeing these discussions firsthand has given me a broader perspective on how complex sustainability governance really is.

A large part of my current work has focused on mapping textile material recycling in Sweden and the Nordic region. This has involved identifying key actors, processes, and bottlenecks within the textile recycling value chain, as well as examining what is still missing to create more circular textile flows in the Nordics. Working on this project has given me valuable insight into both the environmental and structural challenges connected to textile sustainability, especially as new EU requirements continue to emerge.

Another part of my internship that I have enjoyed is participating in projects related to communication and stakeholder engagement. Organising webinars and interacting with participants has shown me how important knowledge sharing is within environmental work. Sustainability is not only about creating policies, but also about making information accessible and encouraging cooperation between different actors.

What I appreciate most about this internship is how it connects many of the topics I have studied at university with realworld challenges. Issues connected to circular economy, textiles, and resource efficiency are no longer just concepts from lectures, but something I now see being discussed and developed in practice every day.

This experience continues to strengthen my interest in sustainability policy and environmental governance, and I look forward to learning even more during the final part of my internship.

Blog 2/3 : Building bridges through ENGAGE

Hello

In this blog post, I want to talk about how the ENGAGE project has developed since my first blog post when much of our work at that time focused on understanding the purpose of the project and exploring how ENGAGE could build stronger connection between different stakeholders. Now, me and my teammate are going through interviews of different stakeholders to understand the view they have towards such project.

The most important part of this stage has been preparing for interviews of the primary stakeholders. My teammate and I have been working on pilot questions that can help us understand different perspectives of the stakeholders connected to ENGAGE. However, working on creating these questionaries for the interview and sitting with interviewees has made me realize that asking questions is not as simple as it first seems. A good question should not push people toward a specific answer. Rather it should create a safe space for honest reflection for both participants.

For me, one reflection I have had during this stage is that different stakeholders of the same category may see the same problem in different ways. As for now, I am taking the interviews of the students who are one of the primary stakeholders and I can see students from different region think about access to opportunities, confidence, and future employment differently. Thus, understanding these different perspectives is important before suggesting any possible suggestion for the ENGAGE project to hold on to. Because when I am thinking critically regarding the responses from the students from different regions, a lot of their responses seems similar in a lot of cases even though their perspective might differ in the broader scale.

This realization has been one of the most valuable learning points for me in this field study course. Because of this, I have beginning to understand how to create a connection between different stakeholders that matches the expectations, mitigate the communication gaps and establish the practical conditions that affect whether collaboration of such scale can be meaningful for both parties.

At this stage, the ENGAGE project feels going towards the right way than it did at the beginning. The direction we want to steer this project is becoming clearer, and the interview process will hopefully help us identify the possible patterns, needs, and areas for development based on the responses from the stakeholders. I am looking forward to finding out if the students and other stakeholders share similar views, or there are differences among the perspective of different stakeholders that need to be considered carefully.

In my next blog post, I am looking forward to reflect more on what we have learned from the interviews and how those insights may shape which direction this ENGAGE project lean towards in the future.

Communications and Commercial Intern 3/3

Communications and Commercial Intern: Post 3/3

Irene Rumiz

Hi!

This is my last blog post, and I can’t believe this incredible experience is coming to an end. I will always be grateful for the opportunity that The Loop Factory gave me to be part of its amazing team and experience working life in Sweden.

During these last weeks, I had the chance to work on a project that truly interested me, focused directly on marketing and communications. It had been a long time since I last worked in this field, as my previous experiences were more centered around management and leading projects (a little boring, honestly). So being able to work again in an area I genuinely enjoy feels amazing. However, the best part is not only that I got to work in a field I like, but that this assignment was created especially for me, based on my interests within the company.

As I mentioned in my previous entry, after I finished my original assignments at light speed, I was asked what I would like to focus on next. The marketing and sales team trusted me with a very important project, convinced that I would deliver accordingly. Feeling valued and considered important by a company that barely knew me, thousands of kilometers away from home, is something that fills my heart with pride and joy.

Working at The Loop Factory has been one of the best experiences of my life, not only because I was given the trust and opportunity to showcase my abilities in a foreign work environment, but also because of everything I learned here. I learned that Swedes have discovered the secret to work-life balance: fika breaks, such a small thing yet so necessary. I learned that we are all the same, no matter if you are the CEO or the intern (me haha), everyone has a place at the lunch table (and if it’s sunny, that lunch will definitely be outdoors). I also learned that this is how work should feel: everyone does their part, but there is no need to work under constant pressure (as if we were in a war zone all day just to function, which is what I was used to). Stability is key.

Regarding the train, it wasn’t traumatic at all. Commuting was a completely new experience for me, and honestly, I enjoyed it. I’m going to miss those train rides and the views from Borås to Varberg, they became an important part of my daily life.

I truly loved this experience: learning from each of my colleagues, being introduced to a whole new world; on one hand, the Swedish working environment, and on the other, the sustainability field. Ever since I started my master’s degree, sustainability has been an area that deeply interested me, and now, after this experience, I can confidently say that I want to keep learning and dig deeper into the possibilities of giving waste, especially textile fibre waste, a whole new life by extending its lifecycle.

Thank you, The Loop Factory, for having me, for believing in me more than I believed in myself, and for giving me a life-changing opportunity. I hope we keep in touch and, who knows, maybe work together again in the future. Thank you for being such an important part of my life in Sweden.

And thank you as well to everyone who read and followed my experience.
Thank you for your time.

Irene