14th - 12th of May
I’m now more than halfway through my internship, and time is moving quickly. The workdays are varied, and I regularly receive new tasks which keeps things interesting. I’ve realized how much I enjoy learning different aspects of the business and appreciate the effort my supervisor puts into making the internship meaningful for me.
After the SS25 launch, I focused on customer care. I worked closely with the customer care manager, helping with email responses, Instagram direct messages and handling returns.
Since the company is still in its start-up phase, there was a need to organize workflows alongside product development and purchasing. I was involved in creating a workflow structure in Excel, which suited me well as I enjoy organizing and bringing clarity to tasks.
Later, I shifted back to more creative tasks, which I’ve found are my strongest area. For example, I created Instagram stories, including a fit guide for the brand’s four signature trouser styles. These tasks allowed me to contribute with ideas and visual content, which is something I like working with.
One of the highlights so far has been participating in product development. I helped develop knitted shirts for the SS26 collection. I got the chance to create flat sketches in Photoshop and suggest design ideas. I also worked on sketches and color variations for caps. Being part of the design process has been both interesting, fun and a valuable learning experience.
Best regards,
Lilly