Internship at an online fashion store 3/3

 I am now starting my final week at my internship. The past few months have gone by incredibly fast, and it feels like the internship just started. At the same time, a lot has happened during this period, and I have had the opportunity to gain valuable insights.

Throughout my internship I have got the opportunity to participate in many parts of the business and got a better understanding of how e-commerce within fashion actually works. I have participated in buying meetings, photoshoots, livestream shopping sessions, and created content for their social media. It has given me insights into how different functions work together within an e-commerce company.

One of the most interesting things I have learned is how closely connected marketing, sales and inventory management actually are. Before starting my internship, I primarily viewed marketing as a way to create inspiration and build brand awareness in order to increase sales. During my time at the company, I have seen how marketing is also used strategically to influence sales, highlight specific products and brands, and manage the inventory when products do not sell as well or have a high inventory level.

The internship has also allowed me to apply my knowledge from my education in a real business setting. At the same time, it has given me a broader understanding of the daily decision making processes within the fashion industry and the balance between creativity, customer experience and business goals.