Hej hej everyone J
It´s been a great week at Ellos and most of
it …about the Q3 trends (Fall trends)! Last week there has been a workshop
atended by all designers from all departments (womenswear, menswear, home and
kidswear) about the Fall trends. All designers had to come up with ideas,
pictures from magazines, from catwalks,
news, Internet to establish and set the main 2016 fall trends. All pictures
have been put together on boards, and each trend has been given a name. Two
main trends have been established for the 2016 july-september time span (the
collections at Ellos are created for each month, and each month is represented
by a specific trend). When the main trends have been set, each designer creates
the moodboard and color scheme, adapted to their department and concept.
A few days later, I atended a meeting where
each designer presented their own story for each department/concept, based upon
the previously discussed main trends. Amongst others, they presented the
moodboards, described the personas and suggested a color scheme for the
collections. The design manager made sure all departments are going in the same
direction and they follow the same ideas. Future prints, styles have been
suggested and discussed as well. Later next month, the designers will attend a
trend conference in Gothenburg where trend companies present the 2016
Fall-Winter trends (these trend presentations take place twice a year). This
process is the first step in building up the collections.
During my internship, I have worked a lot with
the swimwear and underwear department and my job was to adapt the
Q1(january-march 2016) and Q2(april-june 2016) trends to this category. I am currently doing the finishing touches on the prints for swimwear Q2 before they are sent to the suppliers. I
work a lot with the buyers from this department and discuss a lot the
prints, colors and styles with them to be sure that I meet the company profile
and customer. It is a great opportunity
for me to be creative and use my knowledge in design J
Mirela
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