Event preparing at Agency V

The focus during the past days relied in working with activities for a swimwear brand. The brand is offering swim shorts for men, mostly focusing on fun and colourful prints. The brand will host an event during the summer and I have been searching for a suitable guest list for the event, in able to create a mixture of guests that suits the brand, and preparing invitations. Additionally I have focused on contacting suitable brand-ambassadors, meaning men that can represent the brand in different media channels. It has been interesting to prepare for event, as I now have a greater understanding about the process behind it.