Sustainable energy for the Wad Walkers

Hello dear classmates and all the other enthusiastic readers,

Moving to Netherlands and interning at Pauline van Dongen was an unexpected turn of events, but after 4 months living here, I couldn't be more grateful. As a part of a small company which working ethics is based on trust and mutual understanding, I had a chance to put my hands on many different tasks.

Pauline van Dongen is a project based studio, therefore, my work as a Marketing and digital communication intern often includes writing press releases, newsletters and approaching potential photo and video graphers for photo shoots. Even though launching a new wearable technology product which comes only in small amount of actual garments can be sometimes challenging, the hard work rewarded with beautiful photos afterwards is enough for me.

The Solar Windbreaker, our newest Wearable Solar project incorporates 3 solar panels, which gather the solar energy and can charge a phone or any other USB portable device within 1 hour. It was especially designed for so called Wad Walkers, which introduce the people to the nature of Wadden Sea Islands at the north of the Netherlands and take care about its environment. As they are often going off-grid, the wind and waterproof jacket should provide them with shelter and sustainable energy. It is unisex and indeed very functional, yet still not for sale.

After two months of gathering the 'making of' material, writing official press release and interviewing Pauline herself, I was in charge of a styling for the photoshoot and behind the scenes photos. See here, little sneak peak from the photoshoot at the beautiful beach in the Hague.