This blog belongs to the Master students in Textile Management at the Swedish School of Textiles, University of Borås. Primarily, the second year students, as part of their program, embark on a field study - as interns at companies in different parts of the world, as research assistants to research projects performed at University of Borås or as individual field study projects, to fulfill their quest for new knowledge.These entries represent their experiences and reflections.
Monday, 8 August 2016
Finished!
Dear Classmates!
I don't believe a lot of you are still reading these blogpost, but I still need to write my 4th one!
I've just finished my internship and those 4 months and a half were an amazing experience! From learning how the whole company works untill managing my own project.
For my writing assignement I believe I'm going to write about the collaboration between brands to create advantages in the industry.
Fashion companies can become bigger in the market in three different ways. Or they can buy other brands, with different market segments. Or like Zara and H&M they can develop their own brands that focus on different parts of the industry. And a last option is to diversify their stores with more productcategories.
I think it is an interesting subject to write about and this way I can start from my own experience and add a lot more with literature.
I am really happy that I've done this internship and met some super great people on the way that I will never forget!
See you all soon!
Fien
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