Sustainable Women Fashion 2/3

Earlier I told you that I was working with sustainable women fashion brand. I have been working on multiple tasks during my intership.so, during fourth week of my internship I was working on digital marketing.

My focus during this period was to work with web shop, Facebook, and Instagram.  I worked with online selling of apparel products, and we pondered on different ways to increase online sales. I along with the team, explored new ideas for better marketing of the brand. We looked how the company’s digital marketing processes work and how can these processes be improved. It is very important for a fashion brand to keep the customer engaged through social media, being effective and comprehensible is a key here for fashion brands. It’s very valuable to publish pictures of the products. After posting picture regularly, some interesting things happened on Facebook and Instagram. Sometime immediately people gave response to the posts. In this way people get to know about upcoming volume of clothes and it was interesting to know about their opinions about the style etc. of these clothes beforehand. It is an amazing experience working with digital marketing for a fashion brand and it was a good experience to learn about e-commerce.

 I have enjoyed my time during my internship and learnt so many things about web shop and social media and I experienced the direct contact with customers. I have learnt how can company improve in these areas.

Thanks,

Nadia.

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