Commercial with NA-KD

Hi there,

I’m at the end of my fourth week at NA-KD and the influencer marketing department. This department is managing all influencer marketing, and is one of the biggest departments within the organization. As Sara said yesterday, we are now working in teams, and she and I are focusing on Denmark. We’ve been contacting Danish influencers that can be good ambassadors for NA-KD. Since last week, when we started searching for girls and then contacting them, the mail box has been full of plenty of emails to answer and orders to make.

Yesterday, me, Sara and a couple of other interns from our department did something outside our regular tasks - we were a part of a tv commercial for NA-KD. The commercial will be shown in Germany, and it’s the first commercial of this type ever made for NA-KD. Most of the time we were dancing in the background, creating a party feeling and the camera focused on the German influencer wearing NA-KD. We met at the location, a club in Gothenburg, around eight in the morning. Kind of a strange feeling to walk into the club that time on a Wednesday morning. It was a great experience and really cool to be a part of this, and fun to see how things actually goes from idea to reality.

It feels good to do the internship at a company where everything happens fast and seems dynamic, as well as modern and creative. It’s a lot of own responsibilities and a great opportunity to learn. It’s also interesting to see how the influencer marketing works, what it generates and how the company can take advantage of this type of marketing. This is especially interesting since I’m studying how influencer marketing can benefit fashion companies.

Until next time!

Best, 

Agnes