Blog #1: Loggit

I have been interning part-time for a few months with Loggit, a Norwegian startup that makes reusable packaging for e-commerce. I have had the chance to sit in on several meetings with a local apparel company here in Borås regarding a pilot for reusable shipping bags, so far, and one of the most interesting things to watch was how quickly ideas are turned into reality in the startup space - it took only a few weeks between the initial in-person meeting with the company and the production of the initial prototype, and really only a few more weeks for the prototype to be more or less finalized. I feel this sense of urgency is important to enact meaningful change.

The experience has also made me think more about how frame sustainability issues from a more business-oriented perspective; while I personally consider sustainability to be a societal priority, businesses need to be able to justify change from financially and operationally as well.

Since going full time at the beginning of April, though, most of my focus has been on a report I am working on regarding the global market for reusable packaging and the key players currently in the space. It is a slightly different approach to research than I had gotten used to at school, with a greater focus on corporate and industry sources over academic journals, and a greater emphasis on conciseness over extensive theoretical backing. This is something I think I will be revisiting through the period, especially as I start thinking about the final report for this course as well.