Internship at Revolution Race Blog 1/3

I have now spent a couple of weeks at RevolutionRace, and I am really enjoying my internship so far. RevolutionRace is a Swedish outdoor clothing company founded in Borås in 2014. The company focuses on creating functional, colorful, and affordable outdoor clothing, sold mainly through its own online channels directly to customers. 

I am part of the Growth and Marketplace team, where much of the work is directly visible to customers. It has been exciting to see how many different parts of the company work together to create a strong brand and a smooth online experience.

One of the things I have enjoyed most is getting the opportunity to visit different departments across the company, including customer service, the studio and photography team, and the e-commerce team that builds and maintains the website. It has given me a much better understanding of everything that happens behind the scenes and how different teams contribute to the final customer experience.

So far, I have worked on updating brand stores for the spring season by changing images, text, videos, and links to improve the customer journey. I have also helped with administrative setup, updated product detail pages for new products, joined meetings with external partners, and taken part in planning newsletters and Amazon push notifications for May and June.

What I find most interesting is seeing how much work happens behind the scenes before a customer clicks "buy." Even small changes, such as updating an image or improving a link, can make a difference in how customers experience a brand. It has been a great start to my internship, and I am looking forward to learning even more in the coming weeks.