IFS Dimitra 2/3

Hello, 

Hope everyone is doing well!! Observing different fashion Instagram profiles and using Instagram as a research tool has been an exciting, interesting and educational experience. This process has provided me with insights into social media and research strategies. Another interesting aspect of this project was the process of collecting and analyzing data. Information was gathered from the posts, captions and comments. It has been very interesting and educational so far. 

Have a great weekend!!

Marketing Intern Journey (3/3)

Hi Everyone!

I am now writing during the seventh week of my Marketing Internship. Finally spring has arrived in Stockholm!

Now it’s easy to have a general overview of this internship, which has been great from my perspective. 

I’ve been able to learn so many different things in marketing and branding. My marketing internship has been extremely dynamic. Moreover, I’ve been able to use my creative skills in many different ways, which has been the most fun part.

Now I am familiar with all the different platforms that we are working with, which is super useful for my future positions, since companies are looking for candidates that are comfortable with such platforms. 

I will conclude my internship with a campaign shooting that we are preparing during these days. Managing a campaign shooting can be stressful and fun at the same time. Let’s see what comes out, I am excited to see the results! 

Good luck everyone and enjoy the spring!!

Xx

Renata 

Vito at RvRc: final chapter.

Science Park Boras (2/3)

(On behalf of Saad as he is having problem to post here)

Hello Everyone. I hope all of you are doing well.

This circular shopping mall project turned out to be an interesting one. I have visited the location and tried to understand the possibilities of incorporating our ideas. There are many more challenges in reality than that we sketched on paper. I have participated in a workshop with the facilitators, researchers, and the responsible persons from the stakeholders. We have come up with some concepts to work forward. As a research assistant, I have to develop descriptive scenarios for each concept, like business feasibility and stories about how the customers use these services. And have to develop business models based on these scenario descriptions and identify implementation barriers and opportunities.

Saad

Design and buying intern (2/3)

Hi everyone!

A couples of weeks left of the internship. 

So far I have placed many orders from Bangladesh, Shanghai and Italy. I have gotten to se the workday of a designer and buyer which was not as I expected. the designer is more visionary and thinks of the future and the role contains a lot of administrative work. 

I have also learned about the shipping process, visited warehouse and in meetings about the AW24 collections for lingerie and swimwear.

Hope everyone is having a good field study. 

/Hania 

One month after

 Hi guys. 

I hope you are all enjoying your Sunday and your first months in internships. I decided to make a written report about visual merchandising in luxury brands and how they differentiate among physical stores and e-commerce. Currently I am in Mykonos studying and working. The research about this topic has given me endless results so all I have been doing this month is collecting the informations I thought they are useful for my topic. 

I believe now I am in a good spot to start writing and giving a format to the final paper. Super excited about what I have learned so far. Until now, I have realized the importance of the way that a collection needs to be presented in order to attract new and old customers. Hope you are happy and excited as well. 

Christina. 

Social Sustainability Intern

Hello :)

I am working as a social sustainability intern in a Stockholm based start-up business.

The company has developed a unique product which is inner lining for gloves  for people suffering from hand eczema. It keeps their hands dry and stops further inflammation from moisture.

I am working on investigating the effects of using these gloves by car mechanics with hand eczema problem.

After a lot of moving around here and there I decided to document why to persuade workers to use inner lining gloves under their water proof EV gloves.

Since this internship is hybrid my learnings are mostly through reading and analysis. It is exciting to learn about new possibilities.

I have given some sample products to a few employees suffering from hand eczema  to use daily,  looking forward to the findings after one month use.

Charu.

Eye tracking studies with Noel G 2/3

Hello fellow inmates!

I want to share with you what I'm currently up to, which is studying different eye tracking methods for analyzing the customer journey of online fashion stores.

As a student, I'm always looking for ways to explore new research topics and gain new insights. That's why I decided to delve into the fascinating world of eye tracking, a technology that tracks eye movements to provide objective data on visual attention.

My aim is to compare different methods of conducting an eye tracking study on an online fashion store to determine which one gives me the most valuable data. To achieve this, I'm combining eye tracking experiments with interviews to gain a better understanding of the factors that influence customer behavior when shopping for fashion online.

So far, things are going well, but I must admit that finding participants for my study has been a bit of a challenge. However, I'm extremely grateful for the 10 people who have volunteered their time and data.

One of the things that excites me about eye tracking is its ability to provide objective data on visual attention. With this data, I can gain insights into what parts of a website or product people are looking at and for how long. This information can be used to optimize the design and layout of online stores to improve the user experience and increase sales.

If you're reading this and happen to be in Borås, I would be thrilled if you would consider participating in my study. Your contribution will help to advance the understanding of online shopping behavior and could ultimately lead to improvements in the way online stores are designed.

In conclusion, I'm excited about the progress I've made so far and look forward to continuing my research on eye tracking in online fashion stores. I'll be sure to keep you updated on my findings. Thanks for reading, and until next time, take care and good luck!

Material developer intern (2/3)

Hello classmates!

My 6th week as a material developer intern at peak performance has almost passed. The last few weeks have been very fun and eventful. I have started taking more responsibility and doing heavier tasks, which has resulted in me becoming more integrated into the team.

The main thing I am working on now is to help develop the spring/summer 25 season, where materials, trims and designs have to be decided. These decisions must be made in the coming weeks in order to be able to present the collection within the given time frame. Thus, there is a lot to do, which I find very fun and educational. 

By working on this, I have gained a deeper insight into the process of creating a collection, and it is a much greater achievement than I could have imagined. 

I look forward to hearing how the rest of you are doing!

//Filippa

MY INTERNSHIP EXPERIENCE SO FAR

 Hello to everyone wherever you are in the wooooorld, hope you are having fun, learning a lot and making the most of this time. 

I can't believe it's already my third week in my internship, definitely time flies. I am working in a Swedish brand called CDLP, that is luxury underwear for men and women in the commercial and brand team... my official name is Commercial Coordinator. 

So far I have learned a lot about the company and how it works internally, the platforms that they use, different activities in different areas such as Supply Chain, Customer Care, Marketing and Creative Area and in general how they perform and work their day to day. We are quite a small team and I love that as we get the chance to get to know us and there are no barriers between different ranks... literally I am sitting next to the CEO Andreas. One thing that I love is that every Monday we have a general meeting where we share all the good things that happened, how the company is developing in numbers, areas of opportunity, a quick update from every team and any other relevant thing that might come up. It is a good chance to see / understand how CDLP is doing in general, what everyone is doing at the moment and what is coming.  

My team is based in Paris and New York at the moment, me being the connection to the company in Stockholm so communication is key and I have learned to deal with that the past weeks. I am helping in general everyone but some of my tasks are doing orders for our customers in our different platforms, gifting, going to our retailer NK and make sure the brand is well presented and get a general idea of how is doing, help any wholesaler in case they need information about products and making sure the brand is being communicated as it needs to be. 

Some of the highlights of my weeks here have been:

- A pop up we did at NK. 

- The launch of a collaboration with artist Jwan Yosef. 

- The office where I work (it used to be an old coffee shop in an old house so it feels super cool). 

-Working for half a day in our flagship store to get a feeling of also how we work in that side. 

-Miami pop up as we are expanding the market in USA. 

I am looking forward to my next months here to see what the future brings, learn more about the company, fashion and all that comes in the way. Also very excited that we will have a showroom in Paris over the summer and just found out we are going to be part of Copenhagen Fashion Week for the first time... so my compañeros keep your fingers crossed that they will send this intern to both of them (I WISH). 

Until the next time!!!