An eventful time

My time here at my internship in the Eco-friendly clothing store begins to lead to an end. During my time here I have seen a lot, met many new entrepreneurs and learned a lot of new things about the fashion industry and the development of eco- friendly clothing. I think it is a very interesting topic and it is interesting  that the story about the eco-friendly clothing development have been going on for a very long time, but the eco-friendly consumer still find it difficult to know where to search for the eco-friendly clothes and still don´t know which store to visit or which labelling to trust. There are a lot of labelling that expresses their eco-friendly image, but no one of them is similar to another.

Some of the companies’ don´t think it is important to express the eco-friendly information to the consumer because it have no connection to the design of the clothes. But when I´ve talked to the customers the really want to know all about the producing process. Maybe there are different consumer segments that the companies are focusing on, that asks for different information or have different ideas about clothing, fashion and shopping. Or maybe a new kind of consumer segment are growing, that actually care more about the production process than the design of the clothes.

The time at my internship have given me much to think about and I still think the topic about eco-friendly clothing is very interesting.

 But there have been more things that I have learned about. For example, how to think when starting a company or a store, how to have a good communication that can reach out to all involved and how to reach the same goal despite different wills. Because there are challenge to have 20 different companies with different images in an 80 square meters area. But with the right will it can be succeeded. 

BR

Annika K