Meeting Media from All Over the World

Media from all over the world gather at Älmhult, the birthplace of IKEA, for Democratic Design Days. This small town is bustling with journalists, TV crew, bloggers, designers, product developers, creative leaders and visitors all from over the world. Media include Forbes, Business Times, ELLE ... and hundreds more. Our role is to schedule all the global media visits and to ensure that all the media's requests are being met. It may seem straightforward but in reality, we have to keep up with round the clock changes, demands and requests from over hundreds of media companies all at the same time.

The goal of Democratic Design is to showcase the philosophy of good design through the right combination of form, function, quality and sustainability at an affordable price.  This includes home fashion, textiles, street art, soft toys, plants, furniture, home furnishing and so much more. Narrowing down to fashion, for the very first time, IKEA collaborates with fashion designers such as Katie Eary from UK, Walter Van Beirendonck from Belgium and Martin Bergström from Sweden, adding excitement and surprises in the upcoming collections. Apart from scheduling the interviews, the exciting bit is we get to talk to and hang out with the media, designers, creative leaders and management. Long and busy days ahead but also very enjoyable and fun.