Hi all! :)
It has already passed a couple of weeks since I started writing my field study. Finally, I decided to investigate about how to improve the customer shopping experience in fast fashion boutiques, setting the focus in the role that salespersons play.
With this purpose in mind, I will first do a literature review, along with a description of my own thoughts and observations of the shop environment, customer behaviour, and staff tasks for offering a good service (since I work as a sales assistant, I think that this last part would be an interesting reading from the paper) I have also written an in-depth interview which ten volunteers will answer.
My ultimate goal with this research is to improve my performance at work! I feel very motivated keeping in mind that the results of this investigation will have a direct impact in my daily life. I am also curious about what the analysis of the interviews will bring up, because it maybe changes my idea about what customers think when they receive help from a salesperson, what could be improved in the service, and the impact that my job has on their shopping experience.
I will write soon to tell how is it going :) I am a little nervous about interviewing people since I have never done it before (wish me luck! ;)).
Greetings/ María Gómez.
This blog belongs to the Master students in Textile Management at the Swedish School of Textiles, University of Borås. Primarily, the second year students, as part of their program, embark on a field study - as interns at companies in different parts of the world, as research assistants to research projects performed at University of Borås or as individual field study projects, to fulfill their quest for new knowledge.These entries represent their experiences and reflections.
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