Marketing Intern at a Sustainable Swimwear Company

 As my time as a marketing intern at a sustainable swimwear company in Helsinki, Finland, comes to a close, I find myself reflecting on the incredible journey it's been.

After returning from our company trip to Italy, where we shot extensive content for the upcoming collection, we had to quickly adapt back to the colder weather of Helsinki and dive into our office tasks.

In the past few weeks, we dedicated our efforts to another exciting project: launching a community initiative called the Swim Club. This club invites everyone based in Helsinki to join us on Thursday mornings at 7:30 for a beach swim. The project required significant brainstorming and planning. To cater specifically to our local audience, we launched a new Instagram account, ensuring we didn’t overwhelm our global followers with city-specific content. Our team even spent a day at the beach creating social media content that highlights our goals: to casually meet up, enjoy the swimwear, and connect with like-minded individuals. With this initiative, we aim to strengthen our local community, attract new customers, and foster a positive, emotional connection to our brand.

We also introduced a stamp card for the Swim Club participants, rewarding frequent attendees with discounts and, eventually, a free product. However, to maintain our focus on sustainable and conscious purchasing behaviors, we chose not to promote this incentive publicly on social media.

Throughout the last few weeks, I deepened my skills by creating at least three reels per week, enhancing my ability to edit video content quickly, find suitable audios, and create authentic representations of our brand’s personality. Additionally, I supported the team with preparations for our new collection launch, which is happening tomorrow. Planning the launch event, complete with food, drinks, and our new pieces, taught me a lot about the fast-paced nature of small businesses and the numerous decisions required to execute a successful event.

I am excited to share that I will continue working with the company as a Social Media & Customer Experience Coordinator over the summer. This role will allow me to gain even more experience, including working shifts at our flagship store in Helsinki.

This internship has been incredibly educational. I've gained confidence in my strengths, tackled various challenges, navigated new experiences like our photoshoot in Italy, and witnessed how a small team of five can build an impressive sustainable brand and make a significant impact.

I am looking forward to gain even more experience in the sustainable fashion industry in the future.

Kind regards,

Hana

Marketing Intern (3/3)

Hi again!

My internship has now come to an end, and time has truly flown by. As I mentioned earlier, I was working on a third and final project, which involved exploring the possibilities for the company to introduce a second-hand concept. It was an exciting challenge that allowed me to think creatively about how we can reduce our climate footprint while offering customers a more sustainable option.

During my internship, I also had the opportunity to visit the headquarters in Åre.  Åre is truly a magical place, and it was incredibly inspiring to be part of a photoshoot in the beautiful nature for the launch of their new fabric that I had previously worked on in a launch plan.   Seeing the whole process—from idea to finished product and then marketing—has really given me a deeper understanding of the industry and the company's operations.

I have learned so much during my time here, both about marketing and the industry as a whole. It has been fantastic to work with such dedicated and knowledgeable people!

Exploring Fashion Ads 3/3

 Here is the last post reporting on my finding of How design elements (text, brand, product, model, pictorial) affect visual engagement and memory retention.

The experiments were really fun where participants realized themselves that they needed to remember the pictures I showed them on the screen. Everyone said it is like a game where they can compete on the score of quizzes for their recall ability.

The findings are that the increase in size, no matter which element has increased the attention and recall rates. This just inspires me for the WOW effect and Giant model trend that is going on in the market right now.

The strategic placement and sequencing of the advertisement also have an influence on memory retention. That what we see first kind of occupies our brain capacity that later stuff has no place to squeeze in. It also takes our brand energy and capacity to process and store. So this is a very interesting topic how to fight in this data-overloaded world where everything competes to gain our attention and time. 

So factors such as clear and concise messages are evident but need to be engaging and have a strong brand imagery connection. As it has been found in this study as well that people don't really associate certain colours to shapes with any particular brand or product. Our brain just doesn't function that way unless we get a message that emphasizes that frequently. The repetition of key messages is also very effective in enhancing the encoding and retention of data.  

There is a lot more finding to this. Hope I can manage the data, make it nice and clean, and publish it if possible for everyone to read. 

Best to everyone for the Summer!

Sara