Marketing Intern at a Sustainable Swimwear Company

 As my time as a marketing intern at a sustainable swimwear company in Helsinki, Finland, comes to a close, I find myself reflecting on the incredible journey it's been.

After returning from our company trip to Italy, where we shot extensive content for the upcoming collection, we had to quickly adapt back to the colder weather of Helsinki and dive into our office tasks.

In the past few weeks, we dedicated our efforts to another exciting project: launching a community initiative called the Swim Club. This club invites everyone based in Helsinki to join us on Thursday mornings at 7:30 for a beach swim. The project required significant brainstorming and planning. To cater specifically to our local audience, we launched a new Instagram account, ensuring we didn’t overwhelm our global followers with city-specific content. Our team even spent a day at the beach creating social media content that highlights our goals: to casually meet up, enjoy the swimwear, and connect with like-minded individuals. With this initiative, we aim to strengthen our local community, attract new customers, and foster a positive, emotional connection to our brand.

We also introduced a stamp card for the Swim Club participants, rewarding frequent attendees with discounts and, eventually, a free product. However, to maintain our focus on sustainable and conscious purchasing behaviors, we chose not to promote this incentive publicly on social media.

Throughout the last few weeks, I deepened my skills by creating at least three reels per week, enhancing my ability to edit video content quickly, find suitable audios, and create authentic representations of our brand’s personality. Additionally, I supported the team with preparations for our new collection launch, which is happening tomorrow. Planning the launch event, complete with food, drinks, and our new pieces, taught me a lot about the fast-paced nature of small businesses and the numerous decisions required to execute a successful event.

I am excited to share that I will continue working with the company as a Social Media & Customer Experience Coordinator over the summer. This role will allow me to gain even more experience, including working shifts at our flagship store in Helsinki.

This internship has been incredibly educational. I've gained confidence in my strengths, tackled various challenges, navigated new experiences like our photoshoot in Italy, and witnessed how a small team of five can build an impressive sustainable brand and make a significant impact.

I am looking forward to gain even more experience in the sustainable fashion industry in the future.

Kind regards,

Hana