Exploring Fashion Ads 3/3

 Here is the last post reporting on my finding of How design elements (text, brand, product, model, pictorial) affect visual engagement and memory retention.

The experiments were really fun where participants realized themselves that they needed to remember the pictures I showed them on the screen. Everyone said it is like a game where they can compete on the score of quizzes for their recall ability.

The findings are that the increase in size, no matter which element has increased the attention and recall rates. This just inspires me for the WOW effect and Giant model trend that is going on in the market right now.

The strategic placement and sequencing of the advertisement also have an influence on memory retention. That what we see first kind of occupies our brain capacity that later stuff has no place to squeeze in. It also takes our brand energy and capacity to process and store. So this is a very interesting topic how to fight in this data-overloaded world where everything competes to gain our attention and time. 

So factors such as clear and concise messages are evident but need to be engaging and have a strong brand imagery connection. As it has been found in this study as well that people don't really associate certain colours to shapes with any particular brand or product. Our brain just doesn't function that way unless we get a message that emphasizes that frequently. The repetition of key messages is also very effective in enhancing the encoding and retention of data.  

There is a lot more finding to this. Hope I can manage the data, make it nice and clean, and publish it if possible for everyone to read. 

Best to everyone for the Summer!

Sara