A blog from the University of Borås

Sunday 9 June 2024

Marketing Intern (3/3)

Hi again!

My internship has now come to an end, and time has truly flown by. As I mentioned earlier, I was working on a third and final project, which involved exploring the possibilities for the company to introduce a second-hand concept. It was an exciting challenge that allowed me to think creatively about how we can reduce our climate footprint while offering customers a more sustainable option.

During my internship, I also had the opportunity to visit the headquarters in Åre.  Åre is truly a magical place, and it was incredibly inspiring to be part of a photoshoot in the beautiful nature for the launch of their new fabric that I had previously worked on in a launch plan.   Seeing the whole process—from idea to finished product and then marketing—has really given me a deeper understanding of the industry and the company's operations.

I have learned so much during my time here, both about marketing and the industry as a whole. It has been fantastic to work with such dedicated and knowledgeable people!

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