CSR communication...

Here comes an update from our research project me (Matthildur) and Filip are doing together. This project is in cooperation with the University and a fashion retailer. Our task is to test by using new technology in their physical store to communicate their CSR work to consumers.

The first week was mostly about learning about the retailer and to know our limitations by looking through the laboratory in the university and meeting with our tutor. Together we came to the conclusion that we wanted to use QR code as the technology to test in their store. This method will involve picking out two or three of their products from their sustainable collection and have consumer scan this products using QR codes which will provide them with added information about the products. Right after we plan to ask respondents short questions to learn about their attitude toward the technology and the information presented.

Next we had a meeting and put down a plan for the project with a time schedule. Our next step was to do a research of previous literature within this field to build up our background and hopefully a theory. This was an important step in the process (and is ongoing) to find out which information consumer want to know and value. This has definitely been harder than it first seemed because a lot of different theories are out there and even harder to sort out which ones are the most suitable to use.

After reading articles and more articles, we have come to an understanding which information we want to have together with the products we will use for the test. As part of our data collection for the test we had one hour phone interview with the retailers CSR manager. We had questions planned to ask both about their CSR work and concerning the products we plan to use in the test. We then transcribed the interview which will be used as a foundation for the information presented to consumers. Last week we visited their physical stores in Borås where we will do the testing and to look through their product assortment available. The status now is that we are putting down the final work before going to their physical store which we plan to do next week.

Hej då!

//Matthildur and Filip