Menstruation Underwear Entrepreneurship Blog 1/3

Hello all dear classmates, 

This is Lujia Yang. I'm glad to update my progress in this entrepreneurship project.

Here are things that I have done during the April:

1. Got help from mentor in Drivhuset and conducted qualitative research that interviewed some females and drew several common pain points during their menstruation (thank you all lovely interviewees for sharing your experience and opinions) and based on the conclusion I finished designing the questionnaire to ask more specific questions on the products' functions that user may expect.

2. Participated the 4 days entrepreneurship boot camp Level-Up held by drivhuset, I get to know some like-minded people and in the lectures and workshops it give me basic ideas of 1) What should be included in a business plan 2) Useful template such as TAM SAM SOM, 3) How company registered in Sweden and some basic concept for tax and import. 4) Pitched this business idea and got useful suggestions and feedbacks to improve.

3. Finished positioning the brand as a women-centred brand that starts with functional menstrual underwear, and will scale up to menstrual products, lingerie and sportswear in the future. The brand name is confirmed as Mokna, which stands for the sense of awakening and the awareness of born to be as mighty as a mountain. The brand logo, slogan,  colour matching are also confirmed. 

Here are things that I will proceed in the upcoming month:

1. Collecting the data for the questionnaire and confirm underwear's tech pack.

2. Writing the business plan with more detailed costing sheet from suppliers.

3. Designing the dummy website with toning brand colour in shopify.

4. Research more on material for disposable fabric or non-woven fabrics, maybe will get help with Spacerpad founder.

Thank you.

Lujia