CFS on Sustainability Communication with Värnamo of Sweden 2/3

In the consultancy field study with Värnamo of Sweden and business lab, I focus on how SMEs can develop sustainability communication. This has been an interesting learning process, as many SMEs face limited resources when trying to keep up with the latest sustainability trends.

To better understand sustainability communication in practice, I started learning website design using Figma. It was my first time using this software, and I encountered several challenges, such as layout adjustments, loading performance, and animation settings. However, it has also been a valuable experience, and I would like to explore it further in the future. During the design process, I also reviewed some papers on UI/UX design and found that user behaviour plays an important role in shaping effective design outcomes. This reminded me of the concept of design thinking. With a user-centred approach, later design prototypes can better align with users’ contexts and habits, making the communication more effective. Although it is a complex process, I believe it should be more emphasis.

In the past two weeks, I have also started conducting my experiment using eye-tracking and questionnaires. I look forward to gaining deeper insights when I analyse the data later.