2/3 Creative Content Intern

Hi, count this as my second check in regarding my internship as Creative Content Intern. 

After completing just over a month of internship, I have not only become more settled and confident in my daily tasks and responsibilities but have also started to see clear patterns in regards to my report topic of the integration of AI into creative workflows. 

As I close every week with writing reflective diary entries on the main tasks, the specific usage of AI and the effects on factors such as speed, quality and creativity, I have been able to observe how AI usage is not a fixed task but more of an evolving process which I am learning through. This includes observing how differently I have been using it. From the idea generation to optimization or the analysis of KPIs to reflecting on my personal views and emotions that come with "outsourcing" certain tasks to AI. 

While this past month has definitly made me more curious for all the different usages and endless of AI in creative marketing I am also keeping critical distance at the same time. I also keep questioning what it changes in the creative process. Where does authorship sit? What happens to authenticity when AI is involved? For the second part of the internship I am eager to try and figure out those questions above as I know they are not just something that is interesting for me striving for a career in creative positions but for the industry itself.  

So far, I have been enjoying this internship, the contributions I have been able to make to the company, and the curiousness to new processes supported by my managers. 

Thank you for reading,

Nora