Global Marketing Intern 2/3

A few weeks have passed since my last post, and I feel like I've really settled into the role now. I've taken on more responsibility since my first month, and the work has become both more independent and more varied which I'm genuinely enjoying. 

I'm still very much involved in the ongoing work I mentioned in my first post like putting together monthly marketing reports, coordinating with PR agencies and influencer content, and being part of the planning around upcoming activations and events. Alongside this, one of the bigger things I'm working on right now is a project where I'm putting together a framework for how the company can work organically with Pinterest. The goal is to map out how the platform can be used to increase brand awareness and visibility, and what kind of content strategy would make the most sense given the brand's identity. This requires me to think more strategically and take ownership of the process from start to finish, which is very fun cause I think that's the way you learn and gain real experience.

What I keep noticing is how almost every meeting or task connects back to the same question: which initiatives are most important for fashion brands when it comes to strengthening brand awareness? This is something I find genuinely interesting to explore and from a global marketing perspective, it also raises a broader question about how brands maintain a consistent global identity while still adapting to local markets. How do you balance? It's something I'm hoping to dig into further, and as a step in that direction, I have a meeting scheduled with one of the company's marketing directors next week to discuss exactly this.