Intern Nobo Design 2/3

At the company where I am doing my internship, they organize many events of different sizes that I have been able to take part in. The smaller events are aimed at groups of friends who are invited to our showroom, where they are offered sparkling wine and snacks, get a presentation of the new arrivals and how to style them, and then the customers can walk around and try on as many clothes as they want.

Most of the customers who come to these smaller events have attended events at Nobo before and are familiar with both the concept and the employees. This creates a more personal atmosphere where we connect with the customers through a lot of conversation. Some customers even shook hands when they arrived because they did not recognize me from before.

At the larger events, there is not the same personal connection with the customers because there is not enough time for it. Instead, more free services and products are offered. Sparkling wine and snacks are still available, but on a much larger scale. There were also hairstylists on site who styled customers’ hair, and everyone who made a purchase received a goodie bag.

One thing that has been fun to see is how much the customers encourage each other to shop by giving compliments and motivating each other to try on clothes, which makes our job easier :)