Design Process in the Automotive Industry 3/3

 Hello everyone!

2 weeks left of this internship and my last blog post, let's gooo!

I've had such an amazing time here at Lynk & Co and the colleagues have been so nice and welcoming. But, as with all things, this to must come to an end. In this last blog post, I will try to summarize what I've been up to and try to get a grip of this whole experience.  

So, without further ado, let's get into this!

I've done 2 major projects for the company, which both delve deeper into the importance of storytelling. Not just for marketing and communication, but more particular for design aspects and principles and how to foster cohesive a design structure, a “guiding light” amongst departments. these projects have tugged my intellectual strands in all kinds of directions, from trying to define the most abstract phrasings into physical form. To becoming completely lost in studies, exploring the differences of Chinese and European communication strategies regarding sustainability. However, looking back at the immense learning experience this has been, I wouldn't have wanted it any other way.

I've learned a lot about what the future might hold for the automotive industry, and what challenges and opportunities it may bring. And even though I cannot tell you much, I can say this. The future's looking bright for the Automotive sector in China and the European market have a Herculean task catching up with what is about to come. 

The work and insights I've provided for the company has been well received, and I will now partake in the very un-Swedish act of bragging. I did good, very good, and some ideas I provided has already starting to be conceptualized into the companies storytelling device moving forward. 

In conclusion, this was fun, I'm happy, the sun is shining, hopefully you're happy, now I'm heading out to get some ice-cream.

Have a great summer and see you guys in September!

With smiles and regards,

Karl Sedeborn Holst