Hi! Several weeks have now passed since the start of my marketing internship. I'm currently working on my second project, which involves developing a comprehensive plan for the company to offer custom-made jackets to its customers. My task is to develop the plan from start to finish. What will the concept look like? How much will it cost? How should we market this in the most effective way? This project is extremely interesting, and I'm really enjoying it. I have also spent time in the photo studio assisting with various tasks, which has been very engaging. Additionally, I helped out with two outlets in Stockholm that the company participated in. There isn't much time left before my internship ends and I move back to Gothenburg. In my next update, I'll share details about my final project and my experience visiting the headquarters in Åre.
This blog belongs to the Master students in Textile Management at the Swedish School of Textiles, University of Borås. Primarily, the second year students, as part of their program, embark on a field study - as interns at companies in different parts of the world, as research assistants to research projects performed at University of Borås or as individual field study projects, to fulfill their quest for new knowledge.These entries represent their experiences and reflections.
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