During my stay
in the company my department was mainly focused on marketing of the new
collection. Furthermore shortly before, there was launched new company logo
bringing about numerous necessary implementations. The website, catalogues, press kits, invitations and other
marketing materials had to be updated because of the logo change but also due
to the recent offer of textiles and carpets. Therefore I have learnt how to effectively word and edit the
text for marketing materials and make them consistent with each other.
There were made also several changes regarding the
company website. Because of that I got familiar with organization of archives
containing all marketing texts but also images. Moreover I mastered the ability
of managing and administrating the company database and intercompany program
which provides direct information taken by the website and company subsidiaries.
Its correctness is fundamental as data is directly displayed on the website,
used for printing marketing materials and during everyday company activities.
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