A blog from the University of Borås

Textile Management Master

This blog belongs to the Master students in Textile Management at the Swedish School of Textiles, University of Borås. Primarily, the second year students, as part of their program, embark on a field study - as interns at companies in different parts of the world, as research assistants to research projects performed at University of Borås or as individual field study projects, to fulfill their quest for new knowledge.These entries represent their experiences and reflections.

Thursday 20 July 2023

Social Media Intern 3/3

Hi everyone!

I have now finished my last day as a social media intern at my internship. The whole four months have been very insightful, and an interesting. My internship period provided me with many opportunities to learn and develop different skills.

My biggest learning has been understanding the planning and strategy that goes into social media marketing and building of the brand image. As well as working closely with statistics and analysing the performance of the posted content.

In addition to to the work with social media I got to work with marketing production and PR, which greatly added to my experience. Having a broader look at the different possible career paths has been very beneficial, when considering which direction I want to go after graduation. I am very grateful for my internship experience and very happy with the company that I had the opportunity to work at!

//Oona