A blog from the University of Borås

Wednesday 26 April 2023

Social Media Marketing Intern 1/3

 Hi everyone!

 

I have now been at my internship at Filippa K for about three weeks. Everyone has been very welcoming here and I am very happy with the the team that I get to work with.

 

The social media team is quite small, but it has been nice to work so closely within my own team. I have also gotten the chance to attend all the other meetings with different teams such as eCom and marketing production and listen in. I feel like I have gotten a good insight into how things work, and what the current brand strategy is, which everyone here is very focused on.


So far, I have worked with all different content creation tasks related to social media and the different platform's that the brand is using. I also had a chance to be a part of a campaign photoshoot, by assisting the stylist and the general photoshoot as part of the team.

 

I have enjoyed my time so far and I look forward to the next few months here over the summer!


/Oona

Monday 24 April 2023

Product Developer Intern 1/3

 Hi everyone!

I am doing my internship at a company that works with workwear and protective wear. My first weeks here I have been presented to the company and the organization. My role is as a product developer intern, and I have been participating in meetings both internal and external and got the opportunity to get an insight in their daily work. My first tasks in the product development team have been to help them mapping their sustainability approaches regarding their products and getting a wider understanding about the challenges they are facing when it comes to new upcoming regulations regarding substances that will no longer be allowed.  For me that are interested in environmental sustainability when it comes to product development this feels like a great opportunity to learn and interact with the ongoing sustainability changes that the industry is facing.

/Emelie

Wednesday 19 April 2023

Science Park Boras- 1/3

(On behalf of Saad since he can not access the blog for some reason)


Hello Everyone. I hope all of you are doing well.

I have started working as a research assistant with Boras Science Park with a project that aims to make a shopping mall circular in a business-feasible way. It is a new concept and an interesting one. There are a lot of challenges and opportunities, and we have to find them as a team by interviewing stakeholders like consumers, shop owners, brands, and enablers. We are analysing previous cases in different sectors to understand more about this concept. 

The first two weeks have been eventful, with various workshops, concept proposals and analysing them, and open voting for the concepts to proceed further. It is even more challenging because I have many document translations to do. Nevertheless, it is a beautiful opportunity for me to learn about new concepts and network with different clothing brands and local enablers who will help close this circularity concept loop. 

Saad

 

Inventory & Procurement Intern (2/3)

Hello again,

Now the time has passed, and I am more engaged with day-to-day tasks and some specific tasks handed over to me. As I mentioned in my first blog, we had a crystal clear introduction to the company and the different global planning and merchandising processes. My mentor monitors my work every Monday, Wednesday and Friday. I have a task runner where my work’s records and statutes are officially gathered.

As my first task, I was given a list of articles (styles) cancelled during Fall/Winter 2023. My mission was to analyse these data, find if there is any similarity between the cancellations and come up with findings with a presentation highlighting these similarities. The data set should be analysed under 10 criteria, and after using my previous work experience as a buyer, I came across successful conclusions. So that’s how I completed my first task as an intern.

Today is the submission for my second task: creating a process evaluation matrix (RACI) for a particular carryover programme within the company. I had to conduct different structured interviews with various departments and come to conclusions.

So let’s see the feedback from my team about my report….🥳


///Vindya


Marketing Intern Journey (2/3)

Hi Everyone!

I am now writing during the fourth week of my Marketing Internship. Time flies! 


I’ve recently had a meeting with my manager where I was asked what I would like to focus on, which is a great opportunity to learn what is most important for me, also considering my background. 


Last week I had the opportunity to plan and partecipate in the press day for the release of the AW23 collection; it’s been a great experience, I met so many people!


An overview of my tasks so far included: influencer marketing activities and related shipping management activities; planning and creation of contents for SoMe and campaigns; activities related to the press day. 


I feel lucky because here I have the opportunity to range between around different tasks, which is super good for finding out what I would like to do next. 


Can’t wait to hear from you! 


Xx

Renata 

Tuesday 18 April 2023

chapter 2: Vito at RvRc

 


Design and buying intern (1/3)

 Hi everyone! 

My internship started 3 weeks ago at the design and production department at a textile company in Gothenburg. 

My role is an assistant buyer and I get to opportunity to work with buyers and designers at the lingerie and nightwear department. 

During weeks I have handled samples for the collections, assortment meetings and handled purchases for some collections.

The upcoming weeks I will get to opportunity to work with buyer and designers and see their daily work process to develop a collection. 

See you all next time! 

/Hania 

RAI at Handelslabbet! 1/3

Hello!

It was good to know about your internship journey. 

I am doing my internship in Handelslabbet, where i am going to learn 3D software CLO3D. Currently CLO is widely used by the textile buyers and suppliers. To save time as well as consumptions of samples, this 3D designs technology is being implemented in the fashion industry. It also allows for a more sustainable and eco-friendly approach to textile production.

For me it took some time to decide what I want to do in this project. So first week i was going through the tutorials, and doing some study about tools. And finally, last week I have managed to start with the actual software :) 

I am excited to apply my new knowledge and skills to create something unique and useful. 

Good Luck to you all!

// Jakaia

  

Monday 17 April 2023

IFS Dimitra 1/3

 Hello, 

Hope everyone is doing well!! I am working on a project studying social media strategies, more specifically Instagram and how they can contribute to fashion and textiles. I am really interested in learning about different social media strategies and learning more about fashion and textiles. I observe different Instagram profiles that suggest different posting strategies and also reading research articles about the topic. Moreover, I read different books to gain knowledge on textiles and fashion. 

Have a great week!!

Friday 14 April 2023

Eye tracking studies with Noel G 1/3

Hey fellow interns!

I was initially tasked with conducting an eye-tracking study for an outdoor company's website. The study was meant to help optimize their website's layout, but unfortunately, it had to be terminated due to organizational issues.

Initially, I was disappointed, but I didn't want to give up on exploring the potential of eye-tracking. At the moment I am evaluating different options to what I could do instead, but it leans towards comparing various eye-tracking methods to determine the most effective way to conduct such studies for companies. I think this study could be really beneficial to companies looking to improve their website's layout and user experience in the future.

I realized that eye-tracking is an excellent complement to Google Analytics since it can help companies understand where their customers are looking on the website. This information can be used to optimize a website's layout, ultimately improving the overall customer experience.

This week, I also had the opportunity to assist with an eye-tracking study at a physical store for Handelslabbet. It was an amazing experience, and I learned so much about conducting eye-tracking studies in a physical setting.

To my fellow interns, I hope this encourages you to keep an open mind and take on new opportunities. Even if things don't go as planned, it's essential to stay curious and explore new avenues. Good luck with your internships, and don't hesitate to take on exciting new challenges!

Tuesday 11 April 2023

 

Inventory & Procurement Intern(1/3)


Hello everyone,


It’s hard to believe that I have completed two months of my internship of 4 months…😊

I started my journey with Gant Global Headquarters Stockholm as an Inventory and Procurement intern. Of course, it was challenging and exciting to move to a new city all alone with a broken phone and two suitcases 😂.

It was a warm welcome from everybody in the office, and we had a whole week of introduction sessions with different departments.

I had the opportunity to attend almost every team meeting related to inventory and procurement. After every session, I could discuss and clarify the new details with my mentor.

My experience with this company is way more exciting and fruitful than I imagined, and I’ll share them in the upcoming blogs.


Looking forward to reading about your experiences!



///Vindya


Thursday 6 April 2023

Material Developer Intern (1/3)

 Hello classmates, 😊


I've now completed my second week as a Material developer intern at Peak Performance- Time flies!!! Two incredibly fun and busy weeks where I have been welcomed with open arms into the R&D team. There have been a lot of new impressions, not to mention all the names of my new colleagues I have to learn. But it feels great to be surrounded by people who are as passionate about skiing and outdoors as I am. 


From the start, I have been involved in both internal and external meetings. I have attended kick-offs, workouts and monthly meetings. I have been introduced to their systems where I have already started working with. My tasks going forward will mainly be to help develop materials and trims for SS25.


Happy Easter to you all 🐣and I look forward to reading about your internships and experiences.


//Filippa


Wednesday 5 April 2023

Marketing Intern Journey (1/3)

Hi Everyone!

I am writing after the first week of my Marketing Internship in a fashion brand based in Stockholm.

 

It’s been an intense and busy start for me, but definitely exciting. 


It was only my second day when I assisted during the campaign shooting for the PS24 collection - it's been an amazing experience. The line release required some work on other digital contents, and my previous experience has helped me out in being proactive. Moreover, I am happy to say that my photography skills turned out to be useful - I took some BTS photos during the campaign shooting.


My tasks for the rest of the week have included the support in influencer marketing activities, product seeding and gifting. 


The work environment is great and people are very welcoming. A great thing is that I am able to take part in weekly meetings with the whole office, in which I have the opportunity to see how it works in other departments as well - e-commerce, sales, production, design. 


I am looking forward to see what I will learn next! After this busy week I will be introduced to other marketing activities. We also have in plan a press day soon, which is exciting. 


Happy Easter everyone! 
Looking forward to hear from you! 


Xx

Renata 

Tuesday 4 April 2023

chapter I: Vito at RvRc!

 
Hello fellow interns!

I decided to write this BlogSpot now as I’ve concluded my first amazing week at Revolution Race and I’m starting my second one. The start of this new adventure was quite smooth, I of course didn’t have to move since Revolution Race is based in Borås, but I did discover a side of the city I was rarely in before. 

The first days were more of adjustment but the team here was extremely helpful and followed me every step of the way, introducing me to the new working environment, the programs, and the new daily routines. Working in a team revealed itself very much like I expected, meaning very productive and relaxed, with the right amount of socialisation and opportunity to learn from all members. I have already started working on profile selection and scouting as well as I’ve been introduced to some interesting new elements of how a partnership with influencers are to be managed here at Revolution Race. This education process proceeded all week long and ultimately terminated in a revision of my first profile selections done by my supervisor, this was extremely useful to understand that I was moving in the right direction and what elements of the core influencers I should focus more on. 

This was all for this first entry, I’m exited to report back to y’all in a couple of weeks. 


A big hug 

Vito