The final stretch at NA-KD

Hi again!

This week is the second last week of my internship at NA-KD. Time really flies by so quickly when you have so many things to do at your internship!

Since this is also my last post here, I’d like to summarize what I’ve done during my 5 months internship here at NA-KD HQ in Gothenburg.

Research
I helped in finding potential influencers around the world for possible design collaborations. So my task is more or less the first screening round of the entire process. Moreover, since the collaboration is one of the main marketing strategies of NA-KD, I also decided to conduct a research in this area.

my new best friend

Copywriting
I helped to create texts used in various campaigns at NA-KD and I have to say that I really enjoyed doing it :D Here, for example, you will see my copy texts that I wrote for the Galore x NA-KD campaign.

 you can click here to see the campaign!

Co-managing collab projects 
Starting with booking a hotel, a flight, to putting together a presentation, I’ve got to know the process of doing a project here. This has helped me to be more organized, structured, and improve my interpersonal skill.

Iva Nikolina x NA-KD is one of the projects that I involved intensively. I help to look for shooting locations in LA,  write copy for website and newsletter, and many more.

Co-managing events
As you might already know from my previous posts, I helped to make sure that events running smoothly :D So I dealt with searching sponsors, ordering blow-ups and other decorations for the event, as well as following up with external companies.

NA-KD event at Breuninger Department Store -- Düsseldorf, Germany

Sending clothes to celebrities and influencers 
How fun it was to choose clothes to send to Rihanna or Kylie Jenner? The answer is: very fun! ;)

pick and pack

Annnnd everything here and there!

Last but not least, I’ll have to end my post here. This has been a wonderful internship experience and I’m sure I’ll miss all of my lovely colleagues here at NA-KD. If you seek a fast-growing place where you get to do various things, where your managing skill will improve drastically, and where you can see your ideas and opinions come to life, I’d say NA-KD is a place you should definitely go for.

I hope you enjoy reading about my little journey. Until next time! xoxo

Percentage presentation

Hey everyone, 

Last time I published here I told you that I am doing a research project about discount communication and eye tracking together with a company called Brainforest. 

What I’ve been doing since you last heard from me is that I’ve been working on my frame of reference and I’ve also eye tracking tests together with Handelslabbet. What I’ve been looking further into is how we present discount rates in discount communication and the purpose for my study is: 

”How big impact has the percentage marks’ presentation in discount communication, in relationship to the actual discount rate?”

As I told you above, I’ve done eye tracking tests followed by a shorter interview to get a better understanding in how we perceive and interpret discount communication. The test was very funny and interesting and I believe that I will come up with very interesting results when I now start to analyze my empirical material. 

// Josefin 

Hello 3

Hello again for the last time. My internship period ended a while back and while i’m finishing up my report, it’s time to reflect a bit. 

To me, the internship, together with simultaneously conducted research and reading on my chosen topic of content marketing and previous experience from the industry is a valuable combination that helped to see matters of the industry a bit in a new perspective. Combining the very recent experience and knowledge form previous courses and immediately utilizing them on the field helped me learn even more. 

Now, the final thing is to finish up the report before i can enjoy the extremely rare and warm Estonian summer. Last time it was this warm, the year was 1961. 

Goodbye and have a great summer. 

What is it that makes people run their craft?

Hello Everyone ! 

After conducting, three enriching interviews with organizations associated with IKEA for the Social Entrepreneurship project, currently, for the relative study, I am going through the book Transforming Tradition- A method for maintaining tradition in a craft and design context by Adhi Nugraha.

Points are scattered on the pages …. Tradition, communal values, contentment... But then if seen in collaborations such as IKEA is having, there is another aspect as to what is exactly the value of preserving tradition through collaboration? Knowledge.. !

Craft is embedded in skills and knowledge which continues through generations. It’s a human impulse where the desire to do the work is for its own purpose. Where in today’s times, the organisation taps on in the right place and the right people to showcase the same crafted product to the world. It now provides livelihood but also carefully outlines cultural identities.

Image Source – (https://www.ikea.com/ms/ms_MY/pdf/product_press_kits/2017/FULLVIKTIG_HIGHRES.pdf)

 The FULLVIKTIG collection from IKEA with the Mae Fah Luang Foundation, Thailand highlights the various process of elements in the design process, which forms a part of the unique code, each crafted product weighs.

An interesting point is that ‘The crafted object communicates through a social code.’ (Nugraha. A, 2012) The code is unique as well as diverse, a form of impression that entails ideologies. The ideologies are a source of exchange in design portrayal, creativity and cultural diversity, which are the essential elements of the organisation. In this way, a global organisation tries to keep a common heritage.

It is where people can learn abundantly from the wisdom of the knowledge that is already at the artisan stage, but also now spreads in the value chain of the buyer and supplier organisations. The other aspect is that knowledge over here also highlights the thoughts of the artisans portrayed effectively through the products, since people also require meaning and tradition. Thus, the dissemination of knowledge, through all the stages preserves the reigns of the craft!

References:

Adhi Nugraha (2012) ‘Transforming Tradition- A method for maintaining tradition in a craft and design context’, Aalto University publication, Finland