A blog from the University of Borås

Tuesday, 29 April 2025

 Hi everyone,


I hope everything is well with you!


I’m currently doing a production internship at House of Dagmar and this is my sixth week with the company. It has been a lot of work from the start, but I’m truly enjoying my time with the company.  


I’m learning so many new things daily and the tasks are really interesting. I think what’s been the most interesting so far is getting to know the organisation and the people working there, everyone has been so nice to me from the start. It has also been interesting to see how many of the things that I’ve learnt theoretically during my years of education, actually work in practice. Furthermore, it has been engaging to see how the company deals with strategy, communication both internally and externally, logistics, purchasing and much more.


Looking forward to what the coming weeks have to offer!


Best regards, 

Clara Fogdestam 

Production HW Internship 1/3

 Hi everyone! 


I hope all of you had a great Easter holiday with some calm days off the internships.


Now my fifth week at my internship at Fjällräven in Stockholm has begun. For you who have not heard about this company, it is a Swedish outdoor company that offers both apparel and equipment for all kinds of activities. I bet some of you have atleast heard about their ”Kånken” backpack!


Everyone in my team is very kind and happily answers my (very many) questions. My internship focuses on Production, more precisely on the hardware part of production, meaning tents, backpacks, accessories and so forth. I have begun to work in different systems like PLM and Excel. My daily tasks include for example quality control, sample checking and production planning. I have also had the opportunity to follow along to a lot of different meetings, both with other teams and different suppliers, which has been very interesting and educational.


One very interesting thing these weeks has been the US tariffs which has been the foundation of a lot of conversations. Being at a large organisation during this time of uncertainty has provided me with a lot of new insights and knowledge which I am grateful for - interesting to see how it all turns out. 


So far so good, I have learnt a lot, coming home very tired some days because of all things that are supposed to fit in my brain but I am looking forward to the rest of the period! 


Hope to hear from you all soon!


All the best, 

Beatrice Svedberg

Sunday, 27 April 2025

Management Assistant Intern at H&M #1

 Embarking on my journey as a Management Assistant Intern at H&M has been an exciting and inspiring experience. From day one, I was welcomed into a fast-paced environment where teamwork, creativity and strategic thinking go hand in hand. During the first weeks of the internship, I've had the opportunity to dive into the core of store operations at H&M. One major part of my role has been to learn how to manage budgets both in terms of money but also through effective planning of working hours. I have found it interesting seeing how careful scheduling can directly impact the store's performance and team efficiency, although the store performance is highly dependent on sales which are difficult to control. Another area I have explored is visual merchandising. I have worked alongside the visual merchandisers to understand how product presentation influences customer behavior and sales. Every detail, from layout to colour coordination, plays a huge role in making the store inviting and dynamic. Having worked at H&M for many years previously as a Sales Advisor, has given me knowledge within these areas to some extent, however, as an intern I get to dive deeper into the management part of store operations, giving me the opportunity to see these areas in new perspectives and a better understanding. What stands out the most to me so far is how interconnected everything is, such as budget, visuals, stock, all working together to create a seamless customer experience. It is clear that behind every great store is a lot of strategic planning, a good understanding of textile management, as well as a passionate team.

I'm excited to keep learning, take on more responsibility, and see how all these elements come together over the next few weeks!