My last week of internship has now started, and I have learned many different things during these weeks. One advantage of being at a small company is that I have had the opportunity to get a complete picture of how an e-commerce business works, because I have been able to try many different tasks like purchasing meetings, events, and content creation.
Speaking of content, last Friday I had the opportunity to join a photo shoot and video recording with one of the brands we sell. We were at their headquarters by a beach in Helsingør to give the brand extra attention on Nobo’s channels. In the days before, there was a lot of planning, both about what type of content to create and which products to feature with the goal to focus on items that were still in stock while also being suitable for the current season. One thing I have learned about content creation is how much preparation is needed. It is not really the photo shoot or filming that takes the most time, but coming up with a good idea that fits the specific product.
Another lesson I am taking with me from my time at Nobo Design is how important it is to have a good relationship with the sales representatives from the companies that Nobo buys from. This is beneficial for both Nobo and the suppliers. It makes things easier when Nobo needs to exchange a product that has not sold well or handle customer complaints. It is also an advantage for the sales representatives, because a strong relationship and trust can encourage Nobo to buy more products from their brand. During purchasing meetings it is therefore common for sales representatives to both share and ask about personal topics in order to build relationships and loyalty.
Finally, I would like to say that these weeks have given me more confidence about working in this industry, which I will take with me to future workplaces. Toward the end of my internship, I have started taking more initiative on my own and I have noticed that my mentor trust me more and allow me to work more independently. This has been enjoyable and makes me feel positive about the future when I eventually have a full-time job in the industry!
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