I am doing my internship at Nobo Design, an online store for women’s fashion that sells more than 80 different brands like Filippa K, Anine Bing and Twist & Tango.
During the first weeks, I have tried many different tasks. The first days, I worked in the warehouse to get an understanding of the products. Over the past weekend, they had a sale on the whole website, which meant there were many extra orders to pack on Monday, and I helped with that. It gave me a good overview of the different brands quite quickly.
Since then I have added new items to the internal system, including information like supplier reference, color codes, article numbers, purchase price, and selling price. I have also written product descriptions and published them on the website. I realized that it can be a bit challenging to make a short text both informative and inspiring at the same time, but it has still been very fun.
Besides that, I have created content for both TikTok and Instagram. These are quite different, since they want to reach teenagers on TikTok, while their main target group on Instagram is around 60 years old.
Finally, I have also joined buying meetings with some of the brands. It has been very interesting to see how different the sales approaches are and how important building relationships is to get Nobo to buy more products, even though sales numbers are of course also important.
It has been fun to try many different things because every day is different. I have already gained a good understanding of many parts of the company, and I hope to learn even more in the coming weeks!
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