Last Post

Hi Guys! 

This is the last post from my internship! I had the opportunity to stay at Velour over the summer and get some more insight and experience. 

It has been so much fun to be able to stay and see how a collection changes from one season to another and how the process works. From starting out with celebrity haunting to get our products out on social media to focus on pushing our CSR work through out our channels. Me and Ann have worked on increasing the information about Velours CSR work on their homepage to provide customer value, transparency and to complete the whole "creative mind" image officially. By researching within Velours CSR process we have been able to publish our findings to the homepage to give customers more information about the garments we create and how to take care of them. It also lead to a new marketing opportunity where we can push our sustainability work on to our social media channels (see picture). 

Just as fresh as yesterday i visited the Velour store and got feedback from customers saying that they saw our post on social media and that the input about sustainability really makes it more intriguing to visit the store and try out the AW16 collection. Wonderfull feedback if you ask me! That means that we're reaching out in the way that we wanted and know that its valuable to the customer. A perfect end to this internship period! Thank you Velour and Thanks class for reading. I hope I've been able to share what I've been doing and why in a fun and understandable way. If you want to read our report regarding the sustainability project that me and Ann did for Velour, feel free to email us to get it :D 

Picture from @velour_by_nostalgi Instagram Account

Take care and see you in class :D 

//D