A blog from the University of Borås

Thursday 18 June 2020

Is it too much to expect clothing to fit? (3)

I don’t like to say it, but yes.
Since we come in all verity of shapes and we’re so different due to the fact like ethnicity or demographic and yet we expect brands to make clothing that fit all of us. And this is moderately a new expectation while historically it was very normal for everyone to get their clothing tailored, custom made, or do alterations by themselves. With the rise of fast fashion and ready to wear clothing, cloths are so cheap and abundant that we really care less about how it fits and don’t want to spend extra money to get it tailored according to our body.
As a customer if you know your measurements and always compare your measurements to a brand’s size chart, that may help, also make sure you know how to measure yourself properly. With such huge variations in size and shapes it actually feels like a miracle that someone can walk into a store and find a piece that fits him/her perfectly (though I’m pretty sure that miracle’s name is Spandex 😆). 
It’s easy to blame the clothing industry for not making clothes that fit, but after I go through my survey result, it seems really impossible to create clothes that will even fit the majority of people. If it fitted 1/4 of people regularly well, then it actually doesn’t seem so bad if you look at all the variation in our bodies have.
The main takeaway from this study to me is that, we should never blame our bodies if clothes off the rack don’t fit. We shouldn’t be criticising ourselves when clothes don’t fit, it’s an issue with the clothes not us! This project really showed me how incredibly unique everyone is, of the 50+ participants. I think that’s pretty incredible. We love to compare ourselves to others, but I actually think it’s really freeing and empowering that everyone’s body is uniquely theirs I think that uniqueness is something we should celebrate 💕.
I found working on this topic extremely fascinating and would really love to hear your thoughts! Also, if you have filled out the survey, thank you so much for contributing to this project!
Regards//Khadiza

No comments:

Post a Comment

Note: only a member of this blog may post a comment.