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| Exit Poster of Jannatul Rayhana |
There are darkness under the light always. The same way a fuzzy underworld of difficulties lurks underneath the beauty and energy of the fashion apparel business, particularly in developing countries. The fashion garment industry has been linked to a number of societal issues over the years, including child labour and harsh working conditions. Now a days globalization has bloomed overnight, it makes crucial that apparel industry must prioritize and overcome these critical concerns.
The one solution can be that supplier involvement. Tier one suppliers, considered the industry's backbone, can be the key on this issue. Because their operations are supported by a large labor force, they are in a great position to implement sustainable and ethical practices. Apparel brand can strike a balance between economic ambitions and social responsibility by working with these suppliers.
However, what roles should these suppliers take on? How can brands work together harmoniously to achieve social sustainability in underdeveloped countries? What brand thinks in this scenario?
So the purpose of this thesis is to look into the roles that fashion apparel brands want their tier one suppliers to play in helping them achieve their social sustainability goals in developing countries, as well as to define how fashion brands and their direct suppliers might work together effectively. To achieve its research goals, the study used a qualitative technique that included an investigative framework and abductive reasoning. The primary dataset consists of semi-structured interviews, with secondary data sourced from scholarly publications, conference papers, brand websites, consulting firm reports/news, and so on. The data paints a clear picture that tier one suppliers participation with brands not only promotes sustainability, but also influences the overall supply chain's strategic approach. Furthermore, the study defines the requirements that brands want their tier one suppliers to meet, resulting in a productive synergy. The new recommended framework depicted in this poster highlights these parameters and duties.
The scenario that brand believed tier might help them overcome is made plain.This framework can help both brands and suppliers understand strategy development, challenges, and subsequent tier planning.It substantiates the theoretical advancement of the framework by offering empirical evidence of its applicability within the operations of the garment supply chain. It may also guides an analysis of social sustainability across several cultural and demographic dimensions within the framework of strategy development. This research moreover offers an overview for brands and Tier 1 suppliers to assess and enhance their social sustainability initiatives with the aim of fostering better collaboration. Fostering collaboration with groups such as first-tier suppliers will be so important as the world becomes more interconnected. Their role is no longer restricted to production; they are now industry change makers, paving the road for a more ethical and sustainable future.
Date: 31/08/2023
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