Hej everyone,
I hope you all are
fine and enjoying the summer days!
Really time flies!
I am writing the last blog of my Research Assistant Internship. I am happy that
I learned a lot during this time period. I have finalized my report and good to
present my work. As I mentioned in my previous two blogs that I conducted a Systematic
Literature Review (SLR) on size and fit. My topic of research is “ A Review on
Customer Size and Fit Dilemma in Virtual Technology: A Study with Respect to
Body Size and Body Shape ”. My research work also discusses available technologies
from within the manufacturer and consumer's perspective.
I will explain to you
a little bit more, Garment fit issues still exist in fashion apparel industries
such as “body size and body shape”. I read many articles and most of the
articles broadly discussed these “size and fit” issues that cause the return
rate. It has been found that virtual technology can be used to solve this
problem such as 3D body scanning, virtual fitting rooms (VFR), and 3D mannequins.
These technologies are time-efficient, also satisfy the customers, improve the
fitting adjustments and reduce the return rates.
So far, I have
found this topic very interesting. I have realized that companies need to adopt
these technologies it will be beneficial for both manufacturers and customers. It
is been a good experience for me to, read articles on different methodologies, and
analyze them.
Stay safe, and Have a great summer to all!
Regards
Aiman Khan
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