A blog from the University of Borås

Sunday 7 June 2015

Preparations for a Global Brand Summit


Hi again everybody,

The last couple of weeks have gone by astonishingly fast. The staff of Björn Borgs headquarters have been preparing for a Global Brand Summit at the headquarters in Stockholm. The preparations involved different actives, presentations of the next collection and a fashion show. I have been involved in every step,  working closely together with an amazing team and witnessing a incredible team spirit, working together to plan and prepare a Global Brand Summit.

It has been a true pleasure to meet and get to know the global Björn Borg distributors and fellow team members that are a part of the Björn Borg brand culture!

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