A NEW OFFICE

Good Morning from NA-KD's new office in Gamlestan, Gothenburg!

It's my third week at NA-KD and things are finally getting into place after the move from the old office at Ringön. The new office is huge and inspiring with a young and playful atmosphere.

This last week we have turned a corner in the way we work at the Influencer Marketing department (which is really interesting for me as I am writing about strategy formation!), and all the interns are now working solely on one specific national market. Me and my fantastic colleague Agnes are responsible for the Danish market and we are so excited to see the results of our work in terms of traffic to the website and - of course - the sales! We have been contacting over 200 Danish influencers regarding collaboration and have managed to seal quite a number of deals.

It is really interesting to see how NA-KD is working with this relatively new marketing approach and to see the impressive impact on the sales. I have learned so much about digital marketing these past three weeks and I can't wait to get to learn more the coming five ones!

Tomorrow we are going to film a commercial with a German influencer, getting a little bit of a "traditional" touch to the otherwise quite modern and digital way of marketing at this department.
I'll leave it to Agnes to tell you all about it!

Best,
Sara