Data collection at INDISKA Borås.

This was the third occasion for our data collection. The first one was a telephone interview with the CRS manager at INDISKA headquarter and the second one was a single email questionnaire. Now finally we where allowed to interact with actual consumers and get some indication of how all the theoretical work could be interoperated in real life.

Matthildur at INDISKA =)

When it comes to doing research, collecting data is a crucial part of the process. There is a lot that can go wrong, especially when you dealing with people and technology. Our data collection was depended on three basic features that all had to work to be able to get any valid data at all. First it was the previous research done by us. As with most research you have to have some idea of what part of the world to interpret and what questions to ask. Secondly we had to have the right equipment to be able to read the participants. In our case, the QR-code technology had to be running as smoothly as possible. And at last, we were dependent upon a proper environmental setting/stage in order to conduct the study. The setting/stage we had chosen was the retail location. 

Confident and ready to start collecting data, we had set up everything at the INDISKA retail store in Borås and participant started to try the technology. Everything went on as planned until around three in the afternoon when people just stopped coming into the store. We needed only a few more participants to reach our data collection quota but there was barely anyone left in the store, which made things very difficult. But again patience paid off and about an hour later we had all the data we needed and could pack up and leave with a smile. Ready to analyze the data and continuing the research.