A blog from the University of Borås

Monday 8 April 2024

Exploring Fashion Ads 1/3

 Hello Everyone,


I am excited to share a glimpse into my ongoing research project focusing on fashion advertisement photography. 📸✨


What's Happening?


Ever stopped to wonder about the intricate details that make fashion ads captivating? That's precisely what we're delving into! Our team is conducting a comprehensive analysis to understand how specific design elements within fashion advertisements influence viewer perception and emotional response.


Our journey involves utilizing state-of-the-art technology such as eye-tracking devices and GSR sensors. Through these tools, we intend to study participant reactions to a variety of fashion ads.


Interested in being a part of this research? We're currently seeking enthusiastic participants to take part in our experiment both onsite and online. If you're curious to experience the latest in research technology and contribute to cutting-edge insights, we'd love to have you on board! Leave a comment behind or email me (varissara.nattakrannuwat@gmail.com), and we would contact back for the date of the experiment! 


Have a nice Spring guys!


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