Eye tracking studies with Noel G 2/3

Hello fellow inmates!

I want to share with you what I'm currently up to, which is studying different eye tracking methods for analyzing the customer journey of online fashion stores.

As a student, I'm always looking for ways to explore new research topics and gain new insights. That's why I decided to delve into the fascinating world of eye tracking, a technology that tracks eye movements to provide objective data on visual attention.

My aim is to compare different methods of conducting an eye tracking study on an online fashion store to determine which one gives me the most valuable data. To achieve this, I'm combining eye tracking experiments with interviews to gain a better understanding of the factors that influence customer behavior when shopping for fashion online.

So far, things are going well, but I must admit that finding participants for my study has been a bit of a challenge. However, I'm extremely grateful for the 10 people who have volunteered their time and data.

One of the things that excites me about eye tracking is its ability to provide objective data on visual attention. With this data, I can gain insights into what parts of a website or product people are looking at and for how long. This information can be used to optimize the design and layout of online stores to improve the user experience and increase sales.

If you're reading this and happen to be in Borås, I would be thrilled if you would consider participating in my study. Your contribution will help to advance the understanding of online shopping behavior and could ultimately lead to improvements in the way online stores are designed.

In conclusion, I'm excited about the progress I've made so far and look forward to continuing my research on eye tracking in online fashion stores. I'll be sure to keep you updated on my findings. Thanks for reading, and until next time, take care and good luck!