Magical moment

Hello everyone! In this blogpost I want to share my experience of helping out and observing when a fashion company have their collection presentations. These presentations are some of the most important presentations within a fashion company, this is the time when everyone in the company shuts down their calendar and needs to be present. The first presentation that I was observing was for the sport collection that will be out in the stores next year.  A huge room is ready for everyone to be seated, in the middle it is clear space so that the models can walk (cat-walk).  All of the designers behind the collection are standing in the front, where the head designer introduces and tells each of the designers that they have done a great job. It is normal to show a presentation about numbers and graphs, but also a video of the inspiration behind the newest collection.

When all the talking is done, each and every single garment from the new collection (the next year’s collection – always one year ahead) is presented on models, walking the cat-walk just for us within the company. Simultaneously the head designer talks about each product, giving us product specifications that we all need for different reasons in our work. For me it was very important, where I’m also helping out with the product description of each garment, for the company’s international web shop (next blogpost will be about this topic). And so the day goes, we get to know each garment – getting a thorough introduction in the latest collection. 

Another day the latest collection for menswear was going to be presented for the entire company. Here I was helping out the designers with all the work that is behind putting on a product presentation “show”. It was really exciting getting to know this part as well, dressing up and down models based on images with different looks from the collection. Everything was happening in a high speed and we needed to be quick with dressing the models, it had to be exactly the same as the images or else we could mess up the whole presentation.

For me this experience of watching and engaging in the company’s collection presentations was so much fun!  It was really intriguing being a part of the company, watching the latest fashion a year before they will even enter the store. Learning how a company gathers everyone to share the latest fashion that they all are working for - was really great to experience. I have to say that it was truly a magical moment when the lights shut down and the video of the inspiration behind the collection got played – something I never will forget.  *Goosebumps*

//Marthe