A blog from the University of Borås

Monday 22 December 2014

SO MUCH FUN

In different weeks now I have been so lucky to participate in different photo-shoots. In these shoots we have been shooting for the AW15 collections for men, women and sports. These photo-shoots are mainly for shooting look books, but these images will also be used in campaigns and photos and films that will be featured in their social media channels.

I can’t say it enough, it has been so much fun! Learning everything from how to set the scene, how to find the different styles in the “apparel-library” based on the stylists images, how to make every garment ready (steaming, rolling of unwanted threads etc.), how to dress and undress the models properly, making sure that everything goes smoothly and on schedule. 

Besides from the learning experience I have been so lucky meeting many of different exciting people. From well-known Norwegian stylists, models from around the world, talented photographer, other interns and trainees with big dreams and of course the designers behind the collections and their assistants. One of the designers has actually worked for numerous of well-known designers and fashion houses. One of them is Karl Lagerfeld, he was the one that thought the designer how to tie a tie (Honestly I paid close attention when the designer tied the tie around the model’s neck, while telling the story).  

One of the greatest things I will take with me from this experience is the great people and all of the different tasks. That team work really is important and that everyone, even if you are the head designer or an intern it doesn’t matter –everyone is super nice to each other and communicates in a professional matter.  

But what about the clothes?  Well I was in heaven when I was working with the collections, so now I can’t wait to AW15!


//Marthe 

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