Hello again
It is really interesting
to read what everyone is doing during their internships, so with the field
study coming to an end I am going to sum up what I learned about setting up
business in Sweden. So, it is easy to set up a new business in Sweden as the
procedures are fast and simple. The process is transparent and due to favorable
economic conditions, Sweden is preferred for business startups. Corporate taxes are low, compared to other
countries in the world and rental conditions are favorable. So, for an
international brand like Popinjay, online selling would be most suitable
followed by selling in shop and shop concept, to test market and not directly investing
in company own stores.
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