When something ends – something new begins

The past ten weeks went quickly and our field study project for Stahard is now over. This project was a very interesting combination of research and real working life. We got to known the eye tracking tool which can help online retailers to understand about the ‘why reasons’ of consumers’ behavior and areas of interest on their websites. 

In fact, that was exactly what we were up to with this project, trying to understand and investigate the ‘why’ reasons of Stayhards’ consumers’ navigation al behavior. We found some differences between different consumer groups as well as ‘common lines’ in consumers’ behavior. If you are interested of our project and report just keep your eyes on SIIR’s (Swedish Institute for Innovative Retailing) webpage – you will find the there later. 

You might wonder how our presentation for the company went yesterday. We are happy to answer – it went well :) We could give some new viewpoints of consumer behavior for Stayhard and some ideas for the future research, from which we will choose the topic for our new project during this summer. Yeah, we’ll continue our collaboration with Stayhard over the summer. So we can say that all the work paid off and we are looking forward to the next challenge.  

Have an amazing summer everyone!

-Niina & Nelli-