Blog Michelle 1/3

Dear all!

Hope you all had a wonderful first 2 weeks at your internship.

First, I will give you all some background information about my internship. On the 28th of March I started my internship at a marketing agency specialised in influencer marketing. They work with different clients all over  Europe. However, I will mainly work with one client of theirs (a phone accessories brand), because they manage a lot of different aspects of the influencer marketing for them.This will be a great opportunity for me to learn all the in and outs of the whole influencer marketing process.  

The first day started with a nice breakfast, which gave me the opportunity to get to know my new colleagues a bit in an informal way. The team is quite small (only four people) and everyone is working with their own clients. My supervisor made a schedule for me for the upcoming 10 weeks, it includes focus points per week and personal targets. This gives me a great overview of my task and targets per week and what I will get out of this internship at the end of my internship period.The first half of the internship period I will focus on influencer gifting. The first week it was important for me to get to know the client, find my way in the different files they are working with. My supervisor also explained to me their different processes such as creating an influencer pitching list, sending out an influencer pitching list and how to check and monitor coverage checking. I am also invited every week to the weekly meeting with the client, where they talk about the sales and new strategies, which is super interesting.   

The second week I mainly worked on the task my supervisor explained to me in the first week. Which was nice, because now I was able to make the process a little bit more my own. This week my supervisor also explained to me how to place gifting orders in the order system of the client. I found it interesting to see which influencer names I pitched last week placed an order this week. I was also invited this week to join the quarter meeting from another (bigger) client. I got a lot of new insights from this meeting as they really talked me through all the sales data they are using to create their strategy. 

These first 2 weeks went by so fast, and I am super excited for the coming weeks!

Hope you all have a well deserved weekend!

Michelle