Time is flying with our busy schedules and I have made to come for the second week of my internship at Handelslabbet. So far the experience is cool. Last week we conducted an eye tracking experiment with graduate students of Högskolan at Gina Tricot for an experimental assignment to know the students retail experiences in the sense of buying jeans. I am really happy that I was a part of the team to help out them to conduct the assignment with our eye tracking glasses at the lab. It is so exciting to monitor the eye movement of buyers with an advanced technology. The equipment records the vision of the wearer and the eye movement in the same screen for later analysis. We are on process of working on the results now. Hoping to share some insides with you guys after seeing the experimental results.
Further, I start reading more about the CLO 3D, meta verse and visual merchandising aspects in order to build a theme to showcase at the retail lab window display. At the moment not focused to a theme as so much ideas are coming through. I hope that I will finalise it soon and excited to see the outcome.
Hoping to share more experiences in the next post. So goodbye for now!
Regards,
Salini
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